Provides communications services on a national, multinational and global basis
WPP Plc is a holding company, which engages in the business of marketing and communications services.
It operates through its subsidiaries in the following divisions: Advertising; Media Investment Management; Data Investment Management; Public Relations and Public Affairs; Branding and Identity; Direct, Promotion, and Relationship Marketing; Healthcare Communications; Specialist Communications; and WPP Digital.
The Advertising division offers global, national, and specialist advertising services from international and specialist agencies.
The Media Investment Management division involves above-and below-the-line media planning and buying and specialist sponsorship and branded entertainment services.
The Data Investment Management division include companies that specializes in brand, consumer, media, and marketplace insight.
The Public Relations and Public Affairs division involves corporate, consumer, financial and brand-building services from PR and lobbying firms.
The Branding and Identity division include consumer, corporate and employee branding and design services; covering identity, packaging, literature, events, training and architecture.
The Healthcare Communications division provides integrated healthcare marketing solutions from advertising to medical education and online marketing.
The Specialist Communications division offers specialist services, from custom media and multicultural marketing to event, sports, youth and entertainment marketing; corporate and business-to-business; media, technology and production.
The WPP Digital division allows its clients an access to a portfolio of digital experts.
The company was founded by Martin Sorrell in 1985 and is headquartered in London, United Kingdom.