Provides communications services on a national, multinational and global basis
WPP Plc is a holding company.
The company through its subsidiaries provides communications services on a national, multinational and global basis.
The company organizes its businesses in the following four areas: Advertising and Media Investment Management; Consumer Insight; Public Relations and Public Affairs; and Branding and Identity, Healthcare and Specialist Communications, including direct, digital, promotion and relationship marketing.
The Advertising and Media Investment Management segment operates through advertising agencies, which includes Ogilvy & Mather, JWT, Y&R, Grey, the United Network and bates; Media Investment Management such as MEC, Mindshare, Maxus and tenthavenue.
The Consumer Insight segment helps to optimize its worldwide research offering to clients, which includes global research and strategic marketing consultancy businesses through Kantar Group.
The Public Relations and Public Affairs segment includes national and international corporate, financial and marketing communications, crisis management, reputation management, public affairs and government lobbying.
The Branding and Identity segment provides services, which includes consumer, corporate and employee branding and design services, covering identity, packaging, literature, events, training and architecture through B to D Group, Fitch and BDG architecture + design.
The group's history dates back to its founding in 1985 and it is headquartered in London, UK.