WPP : Wavemaker hires Oleg Korenfeld as Global Chief Platforms Officer

NEW YORK
- Wavemaker, the new billion-dollar revenue, media, content and technology agency, has appointed Oleg Korenfeld as Global Chief Platforms Officer.

Based in New York, Oleg will develop and deploy Wavemaker's platforms suite globally. He'll work closely with GroupM's global Platforms team and key clients and prospects to connect Wavemaker's data and products to [m]Platform, turning audience and purchase journey opportunity into action on billions of screens around the globe. He reports to Global Chief Product Officer, Matthias Bruell.

Commenting on the appointment, Matthias Bruell said: 'Acceleration and client adoption of [m]Platform is extremely important for the development of our future business, as is customizing it to connect to our other agency products, specifically WM Momentum. Oleg's in-depth knowledge and experience will help us speed up this process, to create success, value and growth for our clients everywhere, and we are incredibly happy to welcome him to Wavemaker.'

Oleg added: 'Wavemaker's ambition, its obsession with the purchase journey and its desire to connect and scale its capabilities is exciting and I cannot wait to get started on building an innovative product suite and create a distinctive value proposition for clients.'

About Oleg Korenfeld
Oleg joins from Spark Foundry where he was EVP of Ad Tech, Platforms & Global Data, Technology and Innovation, managing all Programmatic, Data, AdOps, Advanced TV, Innovation and Platforms across the agency. Prior to this, Oleg was SVP of Ad Tech & Platforms at Mediavest and has previously held strategic and operational positions at advertising technology innovation companies such as DoubleClick, Right Media and Jumptap, as well as new media publishers like Community Connect and Thrillist and traditional publishers like Hachette Filipacchi Media/Hearst.
About Wavemaker
Founded July 2017, Wavemaker is a billion dollar-revenue media, content and technology agency, obsessed with the customer's purchase journey. We invented WM Momentum, the world's most comprehensive study into how people make purchase decisions and have conducted over 350,000 surveys in 35 markets and across more than 70 categories. Our 8,500 people in 90 countries are united through our focus on understanding, accelerating and optimizing purchase journeys; making them more satisfying for consumers and more effective for our clients. We are a part of GroupM, WPP's global media investment management company. For more information, go to www.wavemakerglobal.com
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Email: katrine.graugaard@wmglobal.com

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