PARSIPPANY, NJ--(Marketwired - Sep 15, 2015) - Ogilvy CommonHealth Worldwide (www.ochww.com), the health behavior change specialists of Ogilvy & Mather (www.ogilvy.com), and a WPP company (NASDAQ: WPPGY) (www.wpp.com), today announced Ritesh Patel, EVP, chief digital officer, US, will be presenting at the Tufts Center for the Study of Drug Development (CSDD) Executive Forum on September 17 in Boston, MA.

Mr. Patel will conduct a roundtable session titled, "Social Media Use in Pharmacovigilance and Study Conduct Activity." In his presentation, Mr. Patel will discuss the use of social media in pharmaco-vigilance and clinical study conduct activity. 

The Tufts CSDD Executive Forum, held quarterly, focuses on pharmaceutical and biopharmaceutical development strategies and practices. This edition of the Tufts CSDD Executive Forum, "Novel Approaches to Overhauling the Clinical Development Process," will explore novel approaches that are being piloted and widely adopted by leading pharma companies to speed development time, lower cost, improve efficiency and increase the probability of success for clinical candidates.

The Tufts Center for the Study of Drug Development is an independent, academic, non-profit research group at Tufts University in Boston, Massachusetts. For more information on this Tufts CSDD Executive Forum, please visit: http://csdd.tufts.edu/courses/description/september_17_2015_executive_forum_roundtable

Ogilvy CommonHealth Worldwide is committed to creativity and effectiveness in healthcare communications, everywhere. Our global headquarters are in Parsippany, NJ, with additional hubs in New York, London, Paris and Singapore. We maintain multiple additional offices in markets critical to our clients' global aspirations. Ogilvy CommonHealth Worldwide provides marketing services including behavioral insights, content strategy and management, digital, interactive and new media services, marketing analytics and research, media planning and buying, medical education, payer marketing and market access, professional advertising and promotion, public affairs and relations, relationship marketing, sales training development, social media and social listening, and wellness and consumer advertising and promotion. The network also offers scientific communications and publications planning services through a wholly owned separate legal entity. The organization houses and maintains individual Ogilvy CommonHealth and Ogilvy Healthworld brand identities within the marketplace.