WPP PLC
28 October, 2014
Iconic Indian brand aims to be 'Most Admired' globally by 2021
SINGAPORE/INDIA - VML Qais has been appointed by Mahindra & Mahindra as its Digital Agency, to lead the revamp of Mahindra's corporate website mahindra.com.
The revamp of the website is one of Mahindra's key initiatives in their journey to become a globally admired brand. "We aim to make 'Mahindra' one of the 50 MOST ADMIRED global brands by 2021, a brand that empowers people to RISE to their dreams and achieve their full potential," said Mr Karthik, Vice President, Corporate Brand at Mahindra.
VML Qais and Mahindra have worked together since 2010, with VML Qais leading award-winning digital duties like the Rise Blog and 'Spark the Rise'.
"VML Qais has been our partner since the early days of Rise. They have a deep understanding of Mahindra; the brand and the businesses. Since they've been working across many projects at the group level, their strategic thinking and our belief that they can best tell our story on digital has been crucial in choosing to work with them on this project," Karthik said.
Tripti Lochan (pictured), CEO at VML Qais said that the new website will set a benchmark and showcase Mahindra as a global brand that is driven by technology and innovation.
"The Mahindra story is truly phenomenal. It started in 1945 with two men on a mission to bring the iconic Jeep onto Indian roads. Today, Mahindra is a multi-billion multinational group with more than 180,000 employees in over 100 countries. Lots happened in-between and will happen in the future and we are excited for the world to see this story brought to life through the new corporate site, mahindra.com."
About Mahindra Group
The Mahindra Group focuses on enabling people to rise through solutions that power mobility, drive rural prosperity, enhance urban lifestyles and increase business efficiency.
A USD 16.5 billion multinational group based in Mumbai, India, Mahindra employs more than 180,000 people in over 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology, financial services and vacation ownership. In addition, Mahindra enjoys a strong presence in the agribusiness, aerospace, components, consulting services, defence, energy, industrial equipment, logistics, real estate, retail, steel, commercial vehicles and two wheeler industries.
In 2014, Mahindra featured on the Forbes Global 2000, a comprehensive listing of the world's largest, most powerful public companies, as measured by revenue, profit, assets and market value. The Mahindra Group also received the Financial Times 'Boldness in Business' Award in the 'Emerging Markets' category in 2013.
Media enquiries
Magz Osborne
Regional Communications Director
Y&R Asia
Tel: +65 6671 3106
Mobile: +65 9029 9271
Email: magz.osborne@yr.com
About VML Qais
VML Qais is the Asian arm of the VML network, serving the region from offices in Singapore and India. VML Qais is an award-winning, strategic, full-services digital agency. Since 2004, it has been helping multinational clients, government agencies and digital start-ups to chart their digital course and implement groundbreaking online initiatives. Its service lines include digital and marketing strategy, user experience, technology development, research and analytics, mobile and channel management, social media, search marketing, online advertising, and media management services.
Iconic Indian brand aims to be 'Most Admired' globally by 2021
SINGAPORE/INDIA - VML Qais has been appointed by Mahindra & Mahindra as its Digital Agency, to lead the revamp of Mahindra's corporate website mahindra.com.
The revamp of the website is one of Mahindra's key initiatives in their journey to become a globally admired brand. "We aim to make 'Mahindra' one of the 50 MOST ADMIRED global brands by 2021, a brand that empowers people to RISE to their dreams and achieve their full potential," said Mr Karthik, Vice President, Corporate Brand at Mahindra.
VML Qais and Mahindra have worked together since 2010, with VML Qais leading award-winning digital duties like the Rise Blog and 'Spark the Rise'.
"VML Qais has been our partner since the early days of Rise. They have a deep understanding of Mahindra; the brand and the businesses. Since they've been working across many projects at the group level, their strategic thinking and our belief that they can best tell our story on digital has been crucial in choosing to work with them on this project," Karthik said.
Tripti Lochan (pictured), CEO at VML Qais said that the new website will set a benchmark and showcase Mahindra as a global brand that is driven by technology and innovation.
"The Mahindra story is truly phenomenal. It started in 1945 with two men on a mission to bring the iconic Jeep onto Indian roads. Today, Mahindra is a multi-billion multinational group with more than 180,000 employees in over 100 countries. Lots happened in-between and will happen in the future and we are excited for the world to see this story brought to life through the new corporate site, mahindra.com."
About Mahindra Group
The Mahindra Group focuses on enabling people to rise through solutions that power mobility, drive rural prosperity, enhance urban lifestyles and increase business efficiency.
A USD 16.5 billion multinational group based in Mumbai, India, Mahindra employs more than 180,000 people in over 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology, financial services and vacation ownership. In addition, Mahindra enjoys a strong presence in the agribusiness, aerospace, components, consulting services, defence, energy, industrial equipment, logistics, real estate, retail, steel, commercial vehicles and two wheeler industries.
In 2014, Mahindra featured on the Forbes Global 2000, a comprehensive listing of the world's largest, most powerful public companies, as measured by revenue, profit, assets and market value. The Mahindra Group also received the Financial Times 'Boldness in Business' Award in the 'Emerging Markets' category in 2013.
Media enquiries
Magz Osborne
Regional Communications Director
Y&R Asia
Tel: +65 6671 3106
Mobile: +65 9029 9271
Email: magz.osborne@yr.com
About VML Qais
VML Qais is the Asian arm of the VML network, serving the region from offices in Singapore and India. VML Qais is an award-winning, strategic, full-services digital agency. Since 2004, it has been helping multinational clients, government agencies and digital start-ups to chart their digital course and implement groundbreaking online initiatives. Its service lines include digital and marketing strategy, user experience, technology development, research and analytics, mobile and channel management, social media, search marketing, online advertising, and media management services.
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