WPP PLC 
BANGKOK - mInteraction, the digital arm of GroupM Thailand today announced the appointment John Pradithavanij as Managing Director of Xaxis Thailand effective immediately.
Pradithavanij is charged with overseeing all business operations and will work closely with digital directors of GroupM agencies, as well as market leaders for collaborations of Xaxis' products, talent developments, and the expansion of Xaxis networks in Thailand. He will be reported to Niklas Stalberg, COO of mInteraction.
"It always makes me proud when top experienced-talents decided to join our family," said Siwat Chawareewong, CEO of mInteraction. "John is recognised as one of Thailand's most talented digital personal who has countless successful stories and experiences in digital arena. I am confident that John together with our directors will move GroupM and mInteraction forward as the industry leader".
Pradithavanij's 18 years in digital communication and innovations has included senior management roles at many major multinational blue-chip organisations as Henry Dreyfuss Associates in New York, where he was responsible in building new innovations for AT&T and Polaroid. He was a Managing Partner at OgilvyOne Thailand.
"I am very excited to be joining Xaxis and mInteraction", said Pradithavanij. "During the past 8 years I have witnessed the successes stories that make the company became the leader of Thailand digital industry. It has been a privilege to be part of this great organisation".
Prior to this appointment, Pradithavanij was Managing Director of Komli Media TH & PH, APAC's leading digital media technology platform. He also served as Managing Director for Admax Networks in Southeast Asia from 2009 to 2012.
About mInteraction
mInteraction is the digital unit of GroupM Thailand, and is one of Thailand's largest digital agencies. A full series of digital services is provided to a range of clients, including some of the largest advertisers globally and the best known local brands. GroupM's parent company is WPP (NASDAQ:WPPGY), the world's largest communication services group.
For more information, please visit www.mInteraction.com
About Xaxis
Xaxis is a global digital media platform that programmatically connects advertisers and publishers to audiences across all addressable channels. Xaxis combines proprietary technology, unique data assets and exclusive media relationships with the brightest team of audience analysts, data scientists and software engineers. Advertisers working with Xaxis achieve higher ROI from digital marketing campaigns. Xaxis works with over 2,800 clients across 40 markets in North America, Europe, Asia Pacific, Latin America and the Middle East.
For more information, visit www.xaxis.com.
Media Contact
Neil Mavichak
Head of Digital Strategy, Insights & Corporate Communications
Neil.Mavichak@mInteraction.com
Pan Jroongtanapibarn
Manager - Strategic Resources & Insights
Pan.Jroongtanapibarn@mInteraction.com
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