WPP : Gain Theory names Alan Bloodworth as EMEA CEO

LONDON
- Gain Theory , the global marketing foresight consultancy, today announces the appointment of Alan Bloodworth to EMEA CEO.

In his new role, Bloodworth will oversee the EMEA offices taking responsibility for the consultancy's existing clients with particular emphasis on growth throughout the region.

Bloodworth previously served as Gain Theory's Managing Partner in EMEA and has over 20 years' experience in the marketing effectiveness industry partnering with global brands including Danone, Reckitt Benckiser's Lysol and Ahold. Through his client work, he has pioneered marketing effectiveness approaches including helping brands understand and optimise consumer path-to-purchase and the relationship between media, perception and sales.

Prior to Gain Theory, Bloodworth was a Director at Ohal, a marketing effectiveness consultancy, where he helped clients gain competitive advantage through maximising the return on their marketing budgets. He also serves as juror on the technical judging panel for the coveted 2016 IPA Effectiveness Awards.

The appointment of Bloodworth shows Gain Theory's commitment to building long term client partnerships that leverage data, analytics, technology and experience to optimize marketing investments.

Bloodworth will report into Manjiry Tamhane, Gain Theory's WW CEO, whom he succeeds.

'Alan has been instrumental to the growth of our business in the key market of EMEA.' says Tamhane 'Through his high-touch consulting approach, Alan's experience has seen him guide clients to solve critical business questions in a wide variety of markets and industry sectors, from understanding and optimising the impact of marketing on KPIs, through to shining a light on high value customers.'

Bloodworth says 'I am delighted to have been appointed Gain Theory's EMEA CEO. Marketers are under increasing pressure to deliver against multiple constraints and I am committed to developing our offer further to help ease these pain points. It's crucial that we help marketers develop a clear understanding of the link between marketing investment and business performance, then help them leverage this knowledge to grow the bottom line'.

ABOUT GAIN THEORY
Gain Theory is a global marketing foresight consultancy that brings together data, analytics, technology solutions and consumer-insight capabilities. An independent practice within GroupM, it combines WPP's intellectual capital in media, marketing, data and technology to create a consultancy that helps brands make smarter, faster, predictive business decisions.

The Gain Theory team is a fusion of 200, world-class creative minds from the data, technology, marketing analytics and effectiveness domains operating out of hubs in New York, London and Bangalore.

Gain Theory has had an incredible first year since launch, adding over 15 brands to its existing client roster.

Follow us on: @gaintheory

www.linkedin.com/company/gaintheory

For more information, please contact:

Claudia Sestini - Global Head of Marketing & Communications
claudia.sestini@gaintheory.com
+44 (0) 7825 781 038