WPP : New technology service from Maxus makes marketing as easy as Pie

LONDON
- Media agency Maxus UK, part of WPP, has today launched Maxus Pie, a 'plug and play' personalised marketing technology service for marketers in small and mid-size organisations.

Designed with speed and agility in mind, Pie enables advertisers to switch it on and have it fully active in weeks rather than the two years or longer that technology procurement usually takes. It provides small and mid-size brands with the same level of data and analytics that has been the preserve of huge advertisers, helping them to target, engage and woo their customers more effectively.

Maxus Pie has four main sections:

• Analytics & Attribution - performance analytics, advanced digital attribution and always-on reporting
• Data Management Platform - a DMP that offers a single customer view, audience segmentation and campaign setup
• Dynamic Content - allowing brands to build dynamic creative, personalise their content and test which content is working
• Tracking & Verification - ad serving, ad verification/viewability and cross-device tracking.

It also allows them to test and change content mid-campaign with dynamic creative technology and see what's working with advanced digital attribution and reporting dashboards.

Alex Steer, Head of Technology, Effectiveness and Data at Maxus UK, comments: 'Everyone's talking about making marketing more personal, and if you're a huge brand you can spend millions on tech, data and the staff with the skills to implement it all. But smaller brands find it hugely complicated and expensive to find the right technology and understand how it works.

'Marketers don't want to worry about questions like 'How do I pick my ad server?'. They want to get on with marketing. Maxus Pie lets them do exactly that.'

Maxus Pie plugs into marketers' existing technology, filling the gaps with new capabilities. It provides better experiences for consumers by ensuring that they spend less time looking at ads that have no relevance and being retargeted by the same incorrect messages over and over again.

Alex Steer continues: 'For years, data-driven personalised marketing has been beyond the reach of most brands. It's meant spending months and years building a complex marketing technology stack and spending big on IT, services and support.

'Maxus Pie avoids all of that. It lets marketers have that single view of people so they can start treating them as people. They can see what makes audiences tick and what they're interested in - and create communications that follow suit - without needing a PhD in ad tech.'

About Maxus UK
Maxus UK was founded in 2008 with just 30 employees, and today has over 250 staff. It is now a top ten UK agency, billing upwards of £400 million.

Maxus UK clients include L'Oréal, BT, Barclays, Fiat Group, Associated British Foods, npower and Avis Budget. It was named Agency of the Year at the 2014 Media Week Awards and was listed in the Sunday Times Best Company to Work for ranking the first time in 2016.

Maxus UK has pledged its commitment to the IPA's Make The Leap campaign, supporting four diversity and equality goals, including aiming for 40% representation of women in senior management roles by 2020.

Maxus UK is part of the Maxus Global network, which employs over 3,000 people across 55 countries in 70 agencies worldwide and works for some of the world's most well-known advertisers. For more information, visit www.maxusglobal.co.uk and @maxuslondon

Maxus is part of GroupM, the world's largest media investment management group, responsible for nearly one-third of all media investment worldwide and serving as parent company for all of WPP's media agencies.