WPP PLC : Avigilon selects Ogilvy Public Relations as US agency of record
06/13/2012| 02:18pm US/Eastern
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Ogilvy PR's Technology Practice will support the
communications needs
for Canadian surveillance security company
SAN FRANCISCO -Following a
competitive agency review, Avigilon (TSX: AVO), a leader in
high-definition (HD) and megapixel video surveillance
solutions, has selected Ogilvy Public Relations (Ogilvy PR)
as its new agency of record in the United States.
Avigilon will partner with Ogilvy PR on corporate
communications, thought leadership, media relations and
product PR. The account will be run by the Technology
Practice out of Ogilvy PR's San Francisco office.
"Avigilon is growing at such a rapid pace, gaining
recognition worldwide. We are very impressed with Ogilvy
PR's Technology Practice and are looking forward to
partnering with them to further our presence in the US,"
said Angela St. Amour, communications manager for Avigilon.
"We are confident that Ogilvy PR will be able to drive
measurable results and greater awareness for our story of
innovation and growth."
Avigilon is a global leader in the design, manufacturing and
marketing of high-definition, network-based video
surveillance systems and equipment. The Avigilon surveillance
system provides customizable equipment and high quality video
capture, transmission, recording and playback.
"We are very excited to work with Avigilon, a truly
innovative company," said Luca Penati, managing director
of Ogilvy PR's Global Technology Practice. "If you
think about the tremendous benefits of HD surveillance
solutions, it's hard to believe that this entire industry
is still largely relying on analog. We see this as a
tremendous opportunity for Avigilon and we want to help the
company capitalize on that."
Contact
Rachel Ufer
+1 (212) 880-5280
Rachel.ufer@ogilvy.com
About Avigilon
Avigilon (TSX: AVO) is defining the future of
protection through innovative high-definition surveillance
solutions. Delivering the world's best image quality, our
industry-leading HD network video management software and
megapixel cameras are reinventing surveillance. Information
about Avigilon can be found at www.avigilon.com.
About Ogilvy Public Relations
Ogilvy Public Relations (Ogilvy PR) is a global,
multi-disciplinary communications leader operating in more
than 80 offices across six continents. In 2011, Ogilvy won
more Cannes PR Lions than any other agency worldwide, was
named Global Digital/Social Consultancy of the Year by the
Holmes Report, won Specialist Agency of the Year in Asia
Pacific (Campaign Asia), and won the WPP global, top award
(WPPed Cream, Crème de la Crème) for the fourth time in five
years. Ogilvy PR integrates deeply with all Ogilvy & Mather
disciplines (advertising, direct marketing, activation,
promotional, digital and entertainment) through the
proprietary Ogilvy Fusion™ approach to delivering
comprehensive, business solutions through content creation,
community building, and communications with measurable
results. Ogilvy PR is a unit of Ogilvy & Mather, a WPP
company (NASDAQ: WPPGY), one of the world's largest
communications services groups. For more information, visit
our Web site at www.ogilvypr.comor
follow us on Twitter at @ogilvypr
.
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