Wyndham Million Trees Project to Raise Funds for the Preservation of National Forests
ORLANDO, Fla. (April 26, 2012) -Wyndham Vacation Ownership
(WVO), the world's largest vacation ownership company and
a member of the Wyndham
Worldwidefamily of companies (NYSE:WYN), today
announced the launch of the Wyndham® Million Trees Project,
an initiative to plant one million trees throughout national
forests in partnership with the Arbor Day Foundation,
the largest nonprofit membership organization dedicated to
planting trees.
As part of the
Wyndham Greensustainability program to reduce the
company's environmental impact around the globe, owners,
guests and associates at more than 150 CLUB
WYNDHAM® and WorldMark® by
Wyndhamresorts and 10 corporate offices are
encouraged to contribute to the cause.
"The Wyndham Million Trees Project is a new campaign
that allows us to help repair our country's forests that
have been devastated by fire and natural disease," said
Geoff Richards, chief operations officer, Wyndham Vacation
Ownership. "Our business is dedicated to helping save
the world's natural resources through our many
environmentally-conscious programs, from corporate recycling
and waste reduction initiatives to our many sustainable
resort operations. This new project will take our
conservation efforts even further, allowing us to protect and
maintain the nation's outdoor beauty for future
generations to enjoy."
The goal of this project is to raise $1 million to help plant
one million trees across the country by Arbor Day 2013.
Owners and guests can make monetary contributions toward the
initiative in resort lobbies, online at
arborday.org/milliontreesor text the word
FOREST to 27722 to donate $10 to plant 10 trees.
"The need to replant our forests is vitally important
because of damage from insects, disease and unprecedented
wildfires," said John Rosenow, founder and chief
executive of the Arbor Day Foundation. "Our forests
provide countless environmental benefits, which include
cleaning the air, absorbing carbon dioxide, purifying water
resources and providing habitat for wildlife. We're
grateful for Wyndham's partnership in this effort. These
million trees will help keep our forests healthy for years to
come."
In addition to the Wyndham Million Trees Project, the company
partners with the Arbor Day Foundation on various other green
initiatives. In April 2011, Wyndham Worldwide received the
Arbor Day Foundation's "Promise to the Earth
Award" for its participation in the Rain Forest Rescue®
Project with Arbor Day. This project supports shade-grown
coffee served in Wyndham Vacation Ownership resort units.
Annually, Wyndham Vacation Ownership extends its commitment
to the Arbor Day Foundation by planting signature trees at
its corporate offices and resorts in celebration of the
organization.
About Wyndham Vacation Ownership
Wyndham Vacation Ownership, a member of Wyndham Worldwide's (NYSE: WYN) family of companies, is the world's largest vacation ownership business, as measured by the number of vacation ownership resorts, individual vacation ownership units and owners of vacation ownership interests. Wyndham Vacation Ownership develops, markets and sells vacation ownership interests and provides consumer financing to owners through its three primary consumer brands, CLUB WYNDHAM®, WorldMark by Wyndham, and Wyndham Vacation Resorts Asia Pacific. As of December 31, 2011, Wyndham Vacation Ownership had developed or acquired more than 160 vacation ownership resorts throughout the United States, Canada, Mexico, the Caribbean and the South Pacific that represent approximately 20,750 individual vacation ownership units and more than 800,000 owners of vacation ownership interests. Wyndham Vacation Ownership is headquartered in Orlando, Fla., and is supported by approximately 13,700 employees globally.
About Arbor Day Foundation
The Arbor Day Foundation is a nonprofit conservation and
education organization of one million members, with the
mission to inspire people to plant, nurture and celebrate
trees. More information on the Foundation and its programs
can be found at arborday.org
.
MEDIA CONTACT:
Lesley Harris
Manager, Corporate Communications
Wyndham Vacation Ownership
Office: (407) 626-5546
Lesley.Harris@wyn.com
distributed by |