Release date- 16062017 - Is the modern workplace a destination, or a concept? From traditional brick and mortar offices to home based virtual workers, the great debate rages on as to what's the best way to get the job done.
'Work isn't somewhere I go, it's something I do,' says Falynne Finagan, Xerox's head of Global Social Marketing. In her role, Finagan oversees the company's 50-plus social media accounts, working with marketing teams across the globe.
'Social media is revolutionary. It has changed the world in so many ways, especially the workplace - it also rests for no one,' said Finagan. 'My job can't be done between the hours of 9 a.m. and 5 p.m. It can't be done in one language and it can't be done without collaborating with people across multiple geographies.
In order to keep pace with the sheer speed, volume and scale of social media, the Xerox team relies on a number of tools to connect with each other, and their audience on the Web.
'For us, the modern workplace is all about being able to communicate and collaborate on our own terms. We can't be bound to email or even conference calls,' said Finagan. 'My team uses apps like Slack, Skype and Voxer to instantly communicate with one another. We also use social media monitoring software to keep a constant pulse on the conversations taking place in the world.'
At Xerox, we talk a lot about 'setting the page free' and Finagan's work is a great example. 'Page' transcends both the printed and digital page; it is all forms of communication - person to person, people and machines as well as machine to machine. 'Free' is about liberating your message, helping it flow freely, making it more productive and timely and of greater value. There are plenty of ways to communicate and share information. There is also a constant demand for improvement.
Looking to the future
'I don't think the future of work is about where work gets done, it's about the technology that enables how work gets done' explains Finagan. 'Picture workers who primarily wear their technology instead of logging into their computers every morning. Think smart watches that match the capabilities of any PC or tablet on the market. Video conference calls that go a step further to holograms and make people feel like they're in the same room.'
'The future is exciting to think about. The possibilities for setting the page free are endless.'
Xerox is an $11 billion technology leader that innovates the way the world communicates, connects and works. Our expertise is more important than ever as customers of all sizes look to improve productivity, maximize profitability and increase satisfaction. We do this for small and mid-size businesses, large enterprises, governments, graphic communications providers, and for our partners who serve them. We understand what's at the heart of work - and all of the forms it can take. We embrace the increasingly complex world of paper and digital. Office and mobile. Personal and social. Every day across the globe - in more than 160 countries - our technology, software and people successfully navigate those intersections. We automate, personalize, package, analyze and secure information to keep our customers moving at an accelerated pace. For more information visit www.xerox.com.