NEW YORK, April 24, 2015 /PRNewswire/ -- The Bump, a leading multiplatform pregnancy and parenting brand, today announced the launch of The Bump Pregnancy App for Apple Watch. The pregnancy app is a complement to the brand's mobile iOS app and offers a customized user experience, serving only the most relevant content and tools to match the user's week of pregnancy.

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On the heels of launching a completely rebuilt desktop and mobile website as well as three mobile apps in the last year, The Bump continues to innovate with the next step of its mobile-first product strategy for its growing audience of savvy millennial parents. Currently, more than 50 percent of traffic for The Bump comes from mobile and the Apple Watch app is the next addition to the brand's suite of products designed to give mobile parents the exact information they need anytime, anywhere.

The Bump Pregnancy app for Apple Watch feeds busy expecting moms and dads with personalized content right to the wrist, including notifications for appointments with suggested to-do's to help keep them--and baby--on track. The app also displays a photo feed of images of mom's growing baby bump, weekly updates on the size of baby and the ability to use Siri to add a to-do or an appointment as well as check off completed tasks, all on Apple Watch.

"We know that during pregnancy, especially for those experiencing it for the first time, parents want to consume as much information as they possibly can. The Bump has been an innovator in developing personalized technology to break down the abundance of information moms and dads need to know and deliver them tailored content throughout each week of pregnancy," said Josh Himwich, vice president of product for The Bump. "We've now taken the most important information and updates from our popular pregnancy app and customized it into need-to-know notifications and glances on Apple Watch, so expectant parents can feel confident they're always clued in to the development of their baby."

Features of The Bump Pregnancy app for Apple Watch include:


    --  Notifications for the start of each new week of pregnancy, including
        calendar appointments and suggested to-dos, with the ability to check
        off a to-do, add a to-do or schedule an appointment
    --  Ability to use Siri to add a to-do or appointment
    --  Glances at images of and information on how big baby is (for example,
        your baby is the size of a lime), based on your week of pregnancy
    --  Headlines of top stories relevant to your week of pregnancy, with a
        handoff to your iPhone to read the full article
    --  Countdown to your due date
    --  Photo feed of weekly belly photos that you've captured in your iPhone
        app

The Bump Pregnancy app for Apple Watch is available for free on the App Store or in the Apple Watch app on iPhone.

About The Bump
 The Bump is the only multiplatform resource giving parents the inside scoop on fertility, pregnancy and new parenthood, reaching millions of moms and dads each year through TheBump.com, The Bump Pregnancy and The Bump Baby apps, and The Bump local guide. The Bump editorial team, "born" from The Knot, provides new parents stage-by-stage advice, stylish ideas, local resources, interactive tools and a savvy online community obsessed with knowing about everything baby. The Bump is a part of XO Group Inc. (NYSE: XOXO), the premier consumer internet and media company devoted to weddings, pregnancy and everything in between. Follow The Bump on Facebook.com/TheBump and @thebump on Twitter and Instagram.

Forward Looking Statements
This release may contain projections or other forward-looking statements regarding future events or our future financial performance. These statements are only predictions and reflect our current beliefs and expectations. Actual events or results may differ materially from those contained in the projections or forward-looking statements. It is routine for internal projections and expectations to change, and therefore it should be clearly understood that the internal projections and beliefs upon which we base our expectations may change. Although these expectations may change, we will not necessarily inform you if they do or update this release. Please refer to documents we file from time to time with the Securities and Exchange Commission for a discussion of the risks and other factors that could cause actual results to differ materially from the forward-looking statements contained herein. Forward-looking statements in this release are made pursuant to the safe harbor provisions contained in the Private Securities Litigation Reform Act of 1995.

Contact:
Melissa Bach
Director, Public Relations
The Bump
(212) 515-3594
mbach@xogrp.com

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SOURCE The Bump