XO Group Inc : Fastest-Growing Baby Website, TheBump.com, Partners with Mamasource.com to Expand Offerings

Leading Parenting and Pregnancy Site Enhances Growing Portfolio of Baby Brands With Exclusive Addition of Top Mom Advice and Deals Site

The Bump Network (NYSE: XOXO), which includes the fastest-growing pregnancy and parenting website, TheBump.com, and the number-one breastfeeding website, Breastfeeding.com, today announced it has increased its audience reach with more than 3.5 million unique visitors and 49.5 million page views per month. In addition, The Bump Network has added top mom advice and daily deals site Mamasource.com to its robust pregnancy and parenting offerings, which include TheBump.com, Breastfeeding.com and The Bump local guide, the largest local pregnancy guide with publications in 20 markets across the US.

TheBump.com will now serve family-focused daily deals from Mamapedia Sweet Deals and offer advertising opportunities on Mamasource.com and its extended network. Mamasource.com will feature pregnancy advice from TheBump.com in a dedicated pregnancy section on its site.

"We're thrilled to be expanding The Bump Network with the addition of one of the top mom advice and daily deals sites in the baby industry," said Carley Roney, editor in chief of TheBump.com. "Our focus has always been on growing our brands to provide the best information and resources, and now we have the ability to offer our members curated daily deals that are specific to moms and their families."

"Mamasource is excited to partner with The Bump Network to bring their highly valued insights on pregnancy and early parenting to our growing community of moms," said Marc West, CEO of Mamasource.com. "The Mamasource.com mom community is constantly seeking richer, more vibrant and endorsed insights to help them live their lives better. With over 10 million authentic mom questions and answers across a wealth of topics, it was a natural fit to partner with The Bump Network."

As the fastest-growing pregnancy and parenting website, reaching more than 2 million unique visitors--an increase of 100 percent since 2010--TheBump.com is the ultimate parenting source offering premium content, including:

Largest Social Network of Moms. The heart of TheBump.com has always been its community, with 1 million posts per month on more than 50 message boards ranging from Trying to Get Pregnant and 1st Trimester to Breastfeeding and Working Moms. With over 1,000 new members joining each day, the number-one pregnancy brand on Twitter (more than 155,000 followers!) and nearly 50,000 Facebook fans, TheBump.com continues to grow as the largest network of connected moms.

Interactive and Personalized Tools and Checklists. No matter what stage of motherhood they're in, TheBump.com has a wide range of interactive tools and checklists to keep moms organized and relieve some of the mommyhood stress. Time to try? Calculate ovulation and predict your due date. Ready for baby? Check off your countless to-dos with the Pregnancy Checklist. Predict baby's gender with the Chinese Gender Chart and browse through thousands of names to select the perfect moniker on the Baby Name Finder. Once baby is born, keep track of feedings with the Breastfeeding Log and sleep patterns with the Sleep Tracker.

Innovative Mobile Apps. With an average of 17,000 downloads per month since launching, TheBump.com iPhone apps are the ultimate on-the-go resource for expert tips and real-mom advice on everything baby. Pregnancy Buzz keeps mamas-to-be informed and connected at every stage of their pregnancy, and Baby Buzz provides new moms with expert and honest advice on mommyhood. Both apps allow users to search through thousands of questions from real moms-to-be by topic and post their own pregnancy or mommy questions for instant answers.

More Than 1 Million Searchable Baby Registries. The patented multiregistry search engine on TheBump.com enables expectant parents to create, manage and monitor their baby registries, anytime and anywhere, all on one convenient site. Friends and family can also easily search for and purchase a gift from more than 1 million baby registries from leading baby retailers such as Buybuy Baby, JCPenney, Pottery Barn Kids, Giggle, Kohl's, Amazon.com and more, all via TheBump.com.

City-by-City Guides and Listings. Powered by the number-one local guide for expectant and new parents, The Bump magazine, TheBump.com gives users access to hundreds of thousands of parent-approved listings for more than 30,000 baby stores, hospitals, resources and services in 25-plus local hubs, from New York to Seattle to Minneapolis/St. Paul.

Hundreds of Personalized Baby Gifts, Nursery Essentials and Products. From swaddling blankets and nursery décor to personalized onesies and bath time necessities, The Bump Baby Shop offers tons of stylish and affordable gifts and accessories for babies and parents.

Daily Deals and Steals. Instantly access family-focused daily deals from Mamapedia Sweet Deals for family-friendly restaurants, kids' activities, family entertainment, mom's night out hot spots and more. Deals tailored to fit a busy mom's life are offered for up to 90 percent off retail prices at national and local merchants. Moms can also support the growth of quality education through Mamapedia's Savings for Schools Program, which donates 5 percent of each deal purchased to that mom's school of choice.

"By joining forces with Mamasource.com, our advertisers, including Liz Lange for Target, Fujifilm SeeHere, Boppy and StemCyte, will benefit even more with an added opportunity to reach the fastest-growing community of moms in the baby and parenting space," added Roney.

About TheBump.com

The Bump is the only multiplatform brand focused exclusively on first-time moms looking for the inside scoop on fertility, pregnancy and new mommyhood, reaching millions of moms each year through The Bump Network, including TheBump.com, Breastfeeding.com and The Bump local guide. The Bump editorial team, "born" on The Knot, provides new moms stage-by-stage advice, stylish ideas, local resources, interactive tools and a savvy online community who are obsessed with knowing about everything baby. The Bump is a part of XO Group Inc. (NYSE: XOXO; www.xogroupinc.com), formerly The Knot Inc., a global media and technology leader devoted to weddings, pregnancy and everything in between.

About Mamasource.com

Founded in 2005, Mamasource is one of the largest online communities, reaching over 3.5 million moms. At the center of their dialogue is compelling content from the source they trust most: other moms. Every day, women connect through the Mamasource.com and Mamapedia.com websites, social media platforms and email newsletters for advice on everything mothers care about, including parenting, health, personal growth, finance nutrition and travel.

TheBump.com
Melissa Bach, 212-515-3594
Public Relations Manager
mbach@xogrp.com

Partner Area