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4-Traders Homepage  >  Equities  >  Nyse  >  XO Group Inc    XOXO

XO GROUP INC (XOXO)
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XO Group Inc : More Than Half of Women on TheNest.com Wish They Were Having More Sex

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02/14/2012 | 07:00pm CEST

-- From Turn-Ons and Foreplay to Turnoffs and Frequency, TheNest.com 2nd Annual Sex Survey Reveals What's Really Going on Behind Closed Doors --

Do women feel guilty about not having sex on Valentine's Day? Do they feel pressure from their partner to have more sex? According to women surveyed by the TheNest.com 2012 Sex Survey, yes and yes. To uncover what's really going on behind bedroom doors, TheNest.com, a lifestyle site for young couples, surveyed more than 500 women who shared their biggest sex distractions and turnoffs, where they're having sex and whether they feel society puts any added pressure on them to have more or less sex.

"Whoever said married women lose interest in their sex lives didn't talk to our members," says Carley Roney, editor in chief of TheNest.com. "This tell-all survey featured on TheNest.com reveals everything from how often married couples are having sex - and more important, how satisfied they are - to whether they're still attracted to their partners and whether they think about cheating."

TheNest.com 2012 Sex Survey Highlighted Results

Quality over quantity? 32% of couples have sex only two times or less per month. In fact, 13% only have sex once a month or less! Not surprisingly then, more than half of women (56%) say they wish they had sex more often.

Techy distractions. So what's the biggest distraction from sex in the bedroom? The boob tube is taking away from boob time, with 16% of couples getting distracted from sex by their TV. Other offenders? Pets in the bedroom, with 13% of couples weirded out when their pets are nearby. For others, 12% are distracted by their cell phones. Sometimes, technology isn't a good thing.

Fake it 'til you make it. So when they are having sex...more than 3 out of 10 women (36%) don't even orgasm every time. In fact, 1 in 10 women say they're faking it and their partner doesn't even know it. Maybe questionable hygiene or awkward groping are the culprits? They're the biggest turnoffs to 26% and 21% of women.

Cheating's on the mind. 1 in 10 married women (11%) have thought about cheating on their spouse. At the same time, nearly 1 in 10 (8%) are less attracted to their partners now that they're married, and 18% say they have had better sex with other partners than their spouse.

Sex isn't as adventurous as some steamy sex scenes make it out to be.76% have never had sex in the kitchen, and 93% have never had sex in the office. Looks like the sexy romp in the supply closet after hours might actually be just a fantasy for most. So while the majority keep it to the bedroom, almost half of couples (45%) are having sex in their living rooms. Hopefully those couch cushions are getting a regular dry-cleaning!

Chatty Cathys. We all love to talk about our sex lives, but to whom are women talking? While the majority talk to friends, a shocking 1 in 10 (8%) gab to their mothers. Also surprising? Just because they're not having sex in the office doesn't mean they're not talking about it - 15% of women talk to their coworkers about their sex lives.

Do special occasions matter? One in four married couples didn't have sex on their wedding night because they were too tired. Luckily, 74% of women say their wedding anniversary usually results in sex, compared with 67% who say the same for Valentine's Day. But how do they feel about this? Well, 41% of women say they feel guilty if they don't have sex on days that mark a special occasion.

How much is enough? 37% of women feel pressured by society and friends to have more sex with their partner. Plus, 36% also felt this pressure from their partner.

To help couples keep their sex lives sizzling, TheNest.com has a Love & Sex channel where you can find:

About The Nest

The Nest (www.thenest.com) is the only brand focused exclusively on young nesters setting up homes and navigating new lives together, reaching millions of couples each year through TheNest.com, The Nest books, The Nest Home Design Handbook and The Nest Newlywed Handbook (published by Clarkson Potter). The popular offshoot of The Knot takes a hip how-to approach to all things "grown up": merging finances, buying and decorating homes, cooking and entertaining, family relationships and more through expert Q&As, an online community and interactive tools. The Nest is a part of XO Group Inc. (NYSE: XOXO; http://www.xogroupinc.com), formerly The Knot Inc., a global media and technology leader devoted to weddings, pregnancy and everything in between, providing young women with the trusted information, products and advice they need to guide them through the most transformative events of their lives.

The Nest
Stephanie Fraiman, 212-515-3595
Associate Public Relations Manager
[email protected]


© Business Wire 2012
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Financials ($)
Sales 2018 168 M
EBIT 2018 21,2 M
Net income 2018 15,9 M
Debt 2018 -
Yield 2018 -
P/E ratio 2018 49,22
P/E ratio 2019 41,72
Capi. / Sales 2018 4,79x
Capi. / Sales 2019 4,39x
Capitalization 803 M
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Technical analysis trends XO GROUP INC
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Income Statement Evolution
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Mean consensus OUTPERFORM
Number of Analysts 3
Average target price 29,8 $
Spread / Average Target -3,8%
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Managers
NameTitle
Michael F. Steib Chief Executive Officer & Director
Paul J. Bascobert President
David Liu Chairman
Gillian Munson Chief Financial Officer, Secretary & Treasurer
Nic Di Iorio Chief Technology Officer
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