XO Group Inc : TheKnot.com Launches Fifth Season of "The Knot LIVE" TV Program Sponsored by Macy's
02/15/2012| 12:15pm US/Eastern
The Knot LIVE Offers Weekly Insight Into What's Hot in the World
of Weddings With New Extended 18-Week Season
The Knot, the #1 online wedding
planning resource, today announced the debut of a new season of The
Knot LIVE, a weekly wedding program streaming live on TheKnot.com
For the fifth season of The Knot LIVE, Macy's Wedding Gift Registry has
signed on as the sponsor - the third time it's done so - with the new
season expanding in length from 12 to 18 weeks.
"We're always seeking new opportunities to present our advertising
partners with innovative and creative ways to reach brides directly, and
renowned brands such as Macy's recognize the value and demand for
cutting-edge online video content," said Alison Salat Bernstein, vice
president of development for XO Group Inc. "In fact, in 2011, videos on
TheKnot.com were viewed more than 1 million times and The Knot LIVE
viewership increased by 26 percent, making our videos a hugely
successful venture we've taken on, on behalf of our brides and our
The Knot LIVE provides an insider look at what's trending in weddings,
featuring editors from The Knot offering brides the latest and greatest
ideas and tips, as well as advice from VIP top event planners and
industry celebrities from around the country. Past seasons have featured
bridal visionaries like Preston Bailey, Colin Cowie, David Tutera, Randy
Fenoli and more.
As part of the campaign, Macy's Wedding Gift Registry will be integrated
into The Knot LIVE via experts providing brides with top registry
ideas and their most popular products. Plus, brides can enter Macy's
weekly sweepstakes where one lucky couple with an active Macy's registry
will win a $1,000 gift card. Each entrant will also get the chance to
win a grand prize - a trip to the Now Resorts & Spas property of their
choice - the winner of which will be revealed in the final week of the
"We are thrilled to sponsor the The Knot LIVE for another season," said
Susan Bertelsen, group vice president of Macy's Wedding & Gift Registry.
"The program is a great resource for our brides and couples and provides
us the opportunity to make a strong connection between all of the brides
on TheKnot.com and our Macy's brand."
The Knot LIVE highlights include:
Gown inspiration with live wedding
dress fashion shows for every bride, budget and body type from
both up-and-coming designers and legends in the industry.
beauty makeovers with top stylists sharing their secrets to
getting gorgeous makeup and stunning hair.
day accessories, from jewelry and shoes to "something blue" ideas.
Wedding inspiration on every single element, from catering to mixology
plus photos and advice from real weddings and brides around the
The hottest honeymoon
spots, plus tips for getting there.
Editors will share style inspiration tables with beautiful color
combos, splurge vs. save wedding elements, details done differently,
wedding party gifts, fun favor and welcome bag ideas, and new themes
The Knot is the nation's leading wedding resource, reaching over a
million engaged couples each year through the #1 wedding website,
TheKnot.com; The Knot national and local wedding magazines; and
The Knot books (published by Random House and Chronicle). The Knot is
the flagship brand of XO Group Inc. (NYSE: XOXO; http://www.xogroupinc.com),
formerly The Knot Inc., a global media and technology leader devoted to
weddings, pregnancy and everything in between, providing young women
with the trusted information, products and advice they need to guide
them through the most transformative events of their lives.
Stephanie Fraiman, 212-515-3595
© Business Wire 2012