Member access

4-Traders Homepage  >  Shares  >  Nasdaq  >  Yahoo! Inc.    YHOO   US9843321061


SummaryQuotesChart AnalysisNewsAnalysisCalendarCompanyFinancialsConsensusRevisions 

Yahoo! Inc. : Yahoo Patent Filings Target Ads In E-Books -BBC

04/09/2012 | 03:24pm US/Eastern

A Yahoo Inc. (YHOO) patent application, filed in late 2010 and published last week by the U.S. Patent and Trademark Office, details procedures for including advertisements in electronic books, the BBC reported Monday.

According to the report, the company filed two patent applications for e-book advertising technology, potentially including hyperlinks, video or boxes saying "brought to you by Company A."

Yahoo noted that a customer's agreement to see more ads could result in discounted or potentially free e-books, the report said.

Full story at

-Dow Jones Newswires; 212-416-2900

Recommend :
React to this article
Latest news on YAHOO! INC.
4h ago YAHOO : to Speak at the Drexel Hamilton Telecom, Media and Technology Conference
1d ago YAHOO : Lava trailer offers first glimpse of Pixar's lovesick volcano
3d ago GOOGLE 'C' : Austin SEO Training Workshop for Photographers, Announced by JM Int..
5d agoDJTECH STOCKS : Techs Follow Market Down On Ukraine Fears
5d ago YAHOO : Researchers Submit Patent Application, "Use of Natural Query Events to I..
5d agoDJTECH STOCKS : Tech Stocks Retreat Amid Market's Ukraine Fears
5d ago YAHOO : Completes Acquisition of Flurry
5d ago YAHOO : to Participate at the Citi Global Technology Conference
5d ago YAHOO : Patent Issued for System and Method for Location Based Media Delivery
5d ago YAHOO : FANTASY FEVER: Back to draft board for millions of fantasy football play..
Duration : Period :
Yahoo! Inc. Technical Analysis Chart | YHOO | US9843321061 | 4-Traders
Income Statement Evolution
Yahoo! Inc. : Income Statement Evolution
More Financials
Dynamic quotes