Log in
Login
Password
Remember
Lost password
Become a member for free
Sign up
Sign up
Settings
Settings
Dynamic quotes 

4-Traders Homepage  >  Shares  >  Nasdaq  >  Yahoo! Inc.    YHOO

SummaryQuotesChartsNewsAnalysisCalendarCompanyFinancialsConsensusRevisions 
News SummaryMost relevantAll newsSector news 

Yahoo! Inc. : Yahoo Patent Filings Target Ads In E-Books -BBC

04/09/2012 | 03:24pm US/Eastern

A Yahoo Inc. (YHOO) patent application, filed in late 2010 and published last week by the U.S. Patent and Trademark Office, details procedures for including advertisements in electronic books, the BBC reported Monday.

According to the report, the company filed two patent applications for e-book advertising technology, potentially including hyperlinks, video or boxes saying "brought to you by Company A."

Yahoo noted that a customer's agreement to see more ads could result in discounted or potentially free e-books, the report said.

Full story at http://www.bbc.co.uk/news/technology-17657859

-Dow Jones Newswires; 212-416-2900

React to this article
Latest news on YAHOO! INC.
02:51a YAHOO : to Purchase Polyvore
02:50a YAHOO : to Buy Polyvore
08/04 YAHOO : 'Community' booster Ken Jeong longs for movie version
08/04 YAHOO : 'Community' future unclear, but star Ken Jeong would 'love' to see a mov..
08/04 YAHOO : Joomla Web Hosting Sales Roundup for August 2015 Is Released by BestHost..
08/04 Citi to Hosts Luke Bryan Concert
08/03 YAHOO : What Is Yahoo Going to Do With Polyvore?
08/03DJU.S. HOT STOCKS : Hot Stocks to Watch
08/03 YAHOO : buys fashion site Polyvore
08/03DJDidi Kuaidi to Get Backing From China Investment Corp.
Advertisement
Chart
Duration : Period :
Yahoo! Inc. Technical Analysis Chart | YHOO | US9843321061 | 4-Traders
Income Statement Evolution
More Financials