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Yahoo! Inc. : Yahoo Patent Filings Target Ads In E-Books -BBC

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04/09/2012 | 09:24pm CEST

A Yahoo Inc. (YHOO) patent application, filed in late 2010 and published last week by the U.S. Patent and Trademark Office, details procedures for including advertisements in electronic books, the BBC reported Monday.

According to the report, the company filed two patent applications for e-book advertising technology, potentially including hyperlinks, video or boxes saying "brought to you by Company A."

Yahoo noted that a customer's agreement to see more ads could result in discounted or potentially free e-books, the report said.

Full story at http://www.bbc.co.uk/news/technology-17657859

-Dow Jones Newswires; 212-416-2900

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Financials ($)
Sales 2017 5 381 M
EBIT 2017 394 M
Net income 2017 336 M
Finance 2017 5 930 M
Yield 2017 -
P/E ratio 2017 141,96
P/E ratio 2018 138,40
EV / Sales 2017 7,86x
EV / Sales 2018 7,94x
Capitalization 48 207 M
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Mean consensus OUTPERFORM
Number of Analysts 22
Average target price 51,6 $
Spread / Average Target 2,6%
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Marissa Ann Mayer President, Chief Executive Officer & Director
Eric K. Brandt Chairman
Kenneth A. Goldman Chief Financial & Accounting Officer
Laurie Mann Chief Information Officer
David Filo Director & Chief Yahoo
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