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Yahoo! Inc. : Yahoo Patent Filings Target Ads In E-Books -BBC

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04/09/2012 | 09:24pm CET

A Yahoo Inc. (YHOO) patent application, filed in late 2010 and published last week by the U.S. Patent and Trademark Office, details procedures for including advertisements in electronic books, the BBC reported Monday.

According to the report, the company filed two patent applications for e-book advertising technology, potentially including hyperlinks, video or boxes saying "brought to you by Company A."

Yahoo noted that a customer's agreement to see more ads could result in discounted or potentially free e-books, the report said.

Full story at http://www.bbc.co.uk/news/technology-17657859

-Dow Jones Newswires; 212-416-2900

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Financials ($)
Sales 2016 5 079 M
EBIT 2016 307 M
Net income 2016 -285 M
Finance 2016 4 548 M
Yield 2016 -
P/E ratio 2016 -
P/E ratio 2017 171,00
EV / Sales 2016 7,04x
EV / Sales 2017 6,86x
Capitalization 40 331 M
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Mean consensus OUTPERFORM
Number of Analysts 29
Average target price 45,0 $
Spread / Average Target 6,6%
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NameTitle
Marissa Ann Mayer President, Chief Executive Officer & Director
Eric K. Brandt Chairman
Kenneth A. Goldman Chief Financial & Accounting Officer
Laurie Mann Chief Information Officer
David Filo Director & Chief Yahoo
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