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Yahoo! Inc. : Yahoo Patent Filings Target Ads In E-Books -BBC

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04/09/2012 | 09:24pm CET

A Yahoo Inc. (YHOO) patent application, filed in late 2010 and published last week by the U.S. Patent and Trademark Office, details procedures for including advertisements in electronic books, the BBC reported Monday.

According to the report, the company filed two patent applications for e-book advertising technology, potentially including hyperlinks, video or boxes saying "brought to you by Company A."

Yahoo noted that a customer's agreement to see more ads could result in discounted or potentially free e-books, the report said.

Full story at http://www.bbc.co.uk/news/technology-17657859

-Dow Jones Newswires; 212-416-2900

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Financials ($)
Sales 2017 5 297 M
EBIT 2017 398 M
Net income 2017 288 M
Finance 2017 5 994 M
Yield 2017 -
P/E ratio 2017 151,38
P/E ratio 2018 130,89
EV / Sales 2017 7,07x
EV / Sales 2018 7,16x
Capitalization 43 460 M
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Mean consensus OUTPERFORM
Number of Analysts 27
Average target price 46,3 $
Spread / Average Target 1,6%
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NameTitle
Marissa Ann Mayer President, Chief Executive Officer & Director
Eric K. Brandt Chairman
Kenneth A. Goldman Chief Financial & Accounting Officer
Laurie Mann Chief Information Officer
David Filo Director & Chief Yahoo
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