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Yahoo! Inc. : Yahoo Patent Filings Target Ads In E-Books -BBC

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04/09/2012 | 09:24pm CEST

A Yahoo Inc. (YHOO) patent application, filed in late 2010 and published last week by the U.S. Patent and Trademark Office, details procedures for including advertisements in electronic books, the BBC reported Monday.

According to the report, the company filed two patent applications for e-book advertising technology, potentially including hyperlinks, video or boxes saying "brought to you by Company A."

Yahoo noted that a customer's agreement to see more ads could result in discounted or potentially free e-books, the report said.

Full story at http://www.bbc.co.uk/news/technology-17657859

-Dow Jones Newswires; 212-416-2900

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Financials ($)
Sales 2017 5 299 M
EBIT 2017 392 M
Net income 2017 317 M
Finance 2017 5 133 M
Yield 2017 -
P/E ratio 2017 161,78
P/E ratio 2018 171,57
EV / Sales 2017 8,93x
EV / Sales 2018 9,15x
Capitalization 52 442 M
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Average target price 57,3 $
Spread / Average Target 4,6%
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Thomas J. McInerney Chief Executive Officer & Director
Eric K. Brandt Non-Executive Chairman
Alexi A. Wellman Chief Financial & Accounting Officer
Catherine J. Friedman Independent Director
Tor R. Braham Independent Director
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