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Yahoo! Inc. : Yahoo Patent Filings Target Ads In E-Books -BBC

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04/09/2012 | 09:24pm CEST

A Yahoo Inc. (YHOO) patent application, filed in late 2010 and published last week by the U.S. Patent and Trademark Office, details procedures for including advertisements in electronic books, the BBC reported Monday.

According to the report, the company filed two patent applications for e-book advertising technology, potentially including hyperlinks, video or boxes saying "brought to you by Company A."

Yahoo noted that a customer's agreement to see more ads could result in discounted or potentially free e-books, the report said.

Full story at http://www.bbc.co.uk/news/technology-17657859

-Dow Jones Newswires; 212-416-2900

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Financials ($)
Sales 2018 -
EBIT 2018 -
Net income 2018 -
Debt 2018 -
Yield 2018 -
P/E ratio 2018 -
P/E ratio 2019 -
Capi. / Sales 2018 0
Capi. / Sales 2019 -
Capitalization 66 625 M
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Yahoo ! Technical Analysis Chart | US9843321061 | 4-Traders
Income Statement Evolution
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Number of Analysts 1
Average target price -
Spread / Average Target -100%
Managers
NameTitle
Thomas J. McInerney Chief Executive Officer & Director
Eric K. Brandt Non-Executive Chairman
Alexi A. Wellman Chief Financial & Accounting Officer
Catherine J. Friedman Independent Director
Tor R. Braham Independent Director
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