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Yahoo! Inc. : Yahoo Patent Filings Target Ads In E-Books -BBC

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04/09/2012 | 09:24pm CEST

A Yahoo Inc. (YHOO) patent application, filed in late 2010 and published last week by the U.S. Patent and Trademark Office, details procedures for including advertisements in electronic books, the BBC reported Monday.

According to the report, the company filed two patent applications for e-book advertising technology, potentially including hyperlinks, video or boxes saying "brought to you by Company A."

Yahoo noted that a customer's agreement to see more ads could result in discounted or potentially free e-books, the report said.

Full story at http://www.bbc.co.uk/news/technology-17657859

-Dow Jones Newswires; 212-416-2900

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Financials ($)
Sales 2017 5 297 M
EBIT 2017 392 M
Net income 2017 288 M
Finance 2017 5 994 M
Yield 2017 -
P/E ratio 2017 154,20
P/E ratio 2018 133,33
EV / Sales 2017 7,25x
EV / Sales 2018 7,31x
Capitalization 44 381 M
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Mean consensus OUTPERFORM
Number of Analysts 25
Average target price 47,6 $
Spread / Average Target 2,7%
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Managers
NameTitle
Marissa Ann Mayer President, Chief Executive Officer & Director
Eric K. Brandt Chairman
Kenneth A. Goldman Chief Financial & Accounting Officer
Laurie Mann Chief Information Officer
David Filo Director & Chief Yahoo
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