Yahoo! Inc. : Yahoo! and Media.net Launch Contextual Ads for Web Publishers
09/27/2012| 09:10am US/Eastern
New Offering Allows Quality Web Publishers to Generate Incremental
Yahoo! (NASDAQ:YHOO) and Media.net today announced a long-term agreement
to launch Yahoo! Bing Network Contextual Ads, powered by Media.net. The
program aims to provide web publishers with a powerful and effective new
solution for earning advertising revenue. Publishers can now use the
Media.net platform to create and customize ad units that display
relevant text ads from across the Yahoo! Bing Network.
"Since its inception, Media.net has invested tremendous resources -
people, capital and time - to build what Yahoo! identifies to be a
terrific monetization solution for web publishers," said Al Echamendi,
Vice President, Business Development, Yahoo!. "During our evaluation
process, we recognized Media.net as a technology and innovation leader,
with a strong management team that has a significant business track
record and industry experience."
"Yahoo! holds a key leadership position in online advertising," said
Divyank Turakhia, Founder & CEO at Media.net. "Teaming up with Yahoo!
allows us to offer web publishers with a solution that generates
additional revenue for them and provides customization, control and
flexibility that they would like."
Media.net will exclusively manage technology, business operations and
relationships with respect to publishers worldwide for the program.
Yahoo! will manage technology, business operations and relationships
with respect to advertisers and drive advertiser sales worldwide for the
program. Yahoo! will also manage all aspects of network operations to
adhere to existing quality traffic standards.
The program is designed to work for websites that have premium content,
where placing contextually relevant ads could result in high user
engagement rates. The program is currently limited only to websites that
primarily receive the majority of their traffic from the United States,
Canada or United Kingdom.
Key Features of the program for publishers include:
Easy-to-use: Ads can be added to a publisher's website in
minutes using the Media.net powered self-serve platform. Publishers
can select an ad size and copy-paste the HTML provided on their web
pages to start displaying targeted sponsored links and ad topics.
Premium advertiser pool: Access to the Yahoo! Bing Network
consisting of millions of ads and ad topics.
Robust targeting: Proprietary Media.net technology scans all
the content on web pages and delivers highly relevant ads.
Customization: Publishers can use the Media.net platform to
pick from multiple ad sizes, skin the ads to match their look-and-feel
requirements, and even request highly customized ad units.
Control: Publishers can influence the ad targeting on a web
page by providing hints (keywords). Also, unwanted advertisers and ad
topics can be easily blocked.
Dynamic optimization: Ad units consist of sponsored links, ad
topics or a combination of both, as determined on an
impression-by-impression basis to maximize ad yield.
Placement flexibility: Publishers can run ad units in tandem
with or in place of their current ads.
Mobile ads: Publishers can choose to display mobile optimized
ad units on their web pages to users browsing the site from any iOS
(iPhone, iPad and iTouch), Android and Blackberry phone or tablet.
Real support: Full-time ad specialists from Media.net provide
support to publishers. Publishers can interact with a real person to
help with performance improvements, optimization and customizations.
To learn more about the program, visit http://contextualads.yahoo.com.
Advertisers can access this publisher inventory by signing up with the
Yahoo! Bing Network. Existing Yahoo! Bing Network search advertisers
that have selected to distribute their ads via syndicated search
partners or that have opted-in to advertise on the content network will
automatically and instantly access this high-quality publisher inventory.
Implementation of the deal has already begun with Contextual Ads
appearing on several Yahoo! properties.
Yahoo! is focused on creating deeply personal digital experiences that
keep more than half a billion people connected to what matters most to
them, across devices and around the globe. Yahoo!'s unique combination
of Science + Art + Scale connects advertisers to the consumers who build
their businesses. Yahoo! is headquartered in Sunnyvale, California. For
more information, visit the pressroom (pressroom.yahoo.net)
or the company's blog, Yodel Anecdotal (yodel.yahoo.com).
Since its founding, Media.net has constantly broken new ground in
building innovative contextual advertising solutions that make
generating revenue from ads easy and effective for web publishers.
Media.net is privately held, backed by certain funds managed by Ashmore
Investment Management Limited, a subsidiary of Ashmore Group plc
(ASHM:LN) and Directi Group. It has over 400 employees in key operation
centers across - Austin, Dubai, Mumbai & Bangalore. In the United
States, Media.net operates primarily from Austin, TX. For more
information, visit http://www.media.net.
Scott Baldwin, 617-779-1864
© Business Wire 2012