Yahoo! Inc. : Yahoo! and Samsung Form Multi-year Partnership to Deliver Interactive TV
11/05/2012| 02:05pm US/Eastern
Partnership to Provide Real-time, Enhanced Entertainment and
Advertising to Homes Across the United States
Yahoo! (NASDAQ:YHOO) and Samsung today announced an expanded multi-year
partnership to integrate Yahoo!'s Broadcast Interactivity platform into
Samsung 2012 Smart TVs. Yahoo! Broadcast Interactivity, powered by its
automatic content recognition (ACR) technology, SoundPrintTM,
will be deployed in Samsung's SyncPlus platform, enabling new
opportunities for intelligent content discovery, advertising and
engagement, bringing an unprecedented level of interactivity in the
With this agreement, Samsung Smart TV owners will receive real-time,
actionable content that runs alongside and complements TV shows and
commercials. TV viewers will see subtle, on-screen prompts informing
them that additional content can be accessed. With the touch of a
remote, connected tablet or phone, Samsung Smart TV viewers can easily
surface content or offers related to the TV shows and commercials they
In addition, TV programmers can provide complementary content like
trivia, additional show insights, commerce or interactive gaming to
extend engagement. Showtime Networks and National Geographic Channel are
two of the initial TV programming partners.
The partnership also creates new forms of advertising by extending
traditional 30-second commercials into immediate actions. With broadcast
interactivity-enabled commercials, advertisers can embed calls-to-action
for downloading apps or digital media, providing coupons, ordering
samples, reading reviews or viewing product information.
"By combining watching TV with engaging content, we can change the way
audiences are entertained and informed," said Ron Jacoby, vice president
of Connected TV at Yahoo!. "We are thrilled that our expanded
partnership with Samsung extends our platform's footprint, enabling our
content partners and advertisers to reach many more consumers. Content
owners can augment their programming, and advertisers can create
compelling calls-to-action that allow audiences to engage on marketing
messages the moment they are delivered."
"Today, consumers are engaging in interactive TV program experiences
more and more," said Eric Anderson, vice president of content and
product solutions at Samsung Electronics America, Inc. "Samsung's
SyncPlus service combined with Yahoo! Broadcast Interactivity and
SoundPrint will provide consumers with a very entertaining experience.
We are very pleased to partner with Yahoo! and we look forward to a
successful collaboration in the years to come."
Yahoo! Broadcast Interactivity leverages Yahoo!'s patented SoundPrint?
technology which enables real-time identification of live or recorded,
cable, broadcast and satellite television through audio fingerprinting.
Combining SoundPrint, the largest index of television audio matching,
with Yahoo!'s Connected TV platform creates a full suite of capabilities
for audiences, broadcasters and advertisers.
Yahoo! Broadcast Interactivity and Samsung SyncPlus will be delivered in
the latest firmware update to Samsung's 2012 Smart TVs in the U.S.
Yahoo! Broadcast Interactivity will be integrated into future models of
To learn more about Broadcast Interactivity, visit http://connectedtv.yahoo.com/developer/broadcastinteractivity/.
More information about advertising opportunities is available at http://advertising.yahoo.com/connected-tv/.
Yahoo! is focused on making the world's daily habits more inspiring and
entertaining. By creating highly personalized experiences for our users,
we keep people connected to what matters most to them, across devices
and around the globe. In turn, we create value for advertisers by
connecting them with the audiences that build their businesses. Yahoo!
is headquartered in Sunnyvale, Calif., and has offices located
throughout the Americas, Asia Pacific (APAC) and the Europe, Middle East
and Africa (EMEA) regions. For more information, visit the pressroom (pressroom.yahoo.net)
or the company blog (yodel.yahoo.com).
About Samsung Electronics America, Inc.
Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc.
(SEA), a wholly owned subsidiary of Samsung Electronics Co., Ltd.,
markets a broad range of award-winning, digital consumer electronics, IT
and home appliance products, including HDTVs, home theater systems,
digital imaging products, notebook PCs, tablets, refrigerators and
washing machines. A recognized innovation leader in consumer electronics
design and technology, Samsung is the market leader for HDTVs in the
U.S. Please visit www.samsung.com
for more information.
DJ Anderson, 408-336-0852
Shandwick for Samsung
Eric Gonzalez, 212-445-8482
© Business Wire 2012