Yamaha Motor : Begins Production at Newly-completed Motorcycle Plant in Argentina
July 17, 2014 at 01:17 am EDT
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IWATA, July 17, 2014 - Yamaha Motor Co., Ltd. (Tokyo:7272) announced today that Yamaha Motor Argentina's (hereinafter YMARG) new motorcycle manufacturing plant - which has been under construction since August 2013 in General Rodríguez, located in the urban area of Buenos Aires, Argentina - has been completed. The opening ceremony of the new plant was held on July 15 local time with the attendance of representatives including Yamaha Motor's President and Representative Director Hiroyuki Yanagi and the President of YMARG, Pablo Hlebszevitsch.
The new plant, which is now in operation, was built for the purpose of expanding sales in the Argentine motorcycle market, and is located approximately 20km west from the old plant. On a site of approximately 100,000m2, the new plant has a floor space of 16,520m2. At the time of launch, the new plant will employ approximately 300 personnel, and will run at an annual production capacity of 150,000 units.
Productions of 6 models that are sold in Argentina - Crypton, YBR125, XTZ125E, FZ16, YBR250, and XTZ250 - are to be transferred from the old factory.
Due to restrictions on imports of completed motorcycles in Argentina since 2012, manufacturers have been increasing their local production. The overall motorcycle demand in 2014 is expected to drop from the previous year due to the effect of the devaluation of the Argentinian Peso in late January. However, because the market has a history of steady growth thanks to the country's economic growth and increase of its younger generation, the demand is expected to increase long-term.
Yamaha Motor Co., Ltd. specializes in the construction and marketing of motorcycles, all terrain vehicles and boats. The group also develops engine manufacturing activity. Net sales break down by family of products as follows:
- sale of motorcycles (65.3%): 4.8 million units sold in 2022. Yamaha Motor Co., Ltd. also offers all-terrain vehicles, off-road recreational vehicles, snowmobiles and electric bicycles;
- manufacturing of marine motor equipment and watercraft (23%): ooutboard engines, jet skis, fishing boats, utility boats, etc. ;
- sale of industrial machines and robots (5.2%);
- provision of financial services (2.8%);
- other (3.7%): primarily golf carts, snow blowers, generators and multi-purpose engines and automobile engines and components.
Net sales are distributed geographically as follows: Japan (7.3%), Asia (40.1%), North America (25.3%), Europe (13.9%) and other (13.4%).
YAMAHA MOTOR CO., LTD. 
