Yell appoints Jim McCusker to the new role of President of
Yellowbook - 19 April 2012
Yell, a leading provider of digital services, today
announces the appointment of Jim McCusker to the new role
of President of Yellowbook in the US. Jim will have day to
day responsibility for all Yellowbook operations, ensuring
their effective delivery in support of the Group's ongoing
This involves Yell's rapid transformation from its
established position in providing print and online
advertising for small and medium sized enterprises (SMEs)
to become a leader in the emerging local eMarketplace. The
eMarketplace comprises an innovative platform and digital
portal where consumers and SMEs can connect and transact.
Jim is a highly experienced executive with more than 20
years detailed knowledge of the US sales and marketing
environment, and the development of Yellowbook's sales
approach in that time. Since joining Yellowbook in 1989 as
an account representative in Philadelphia, Jim has held a
wide range of increasingly senior sales roles. He was
appointed Chief Sales Officer in 2006.
Jim will report to Bob Gregerson, Yellowbook Chief
Executive Officer and Group Chief Consumer Officer, and
continue to be based at Yell's offices in King of Prussia,
Bob Gregerson said: "Jim has vast experience in the
effective delivery of products and services within local
markets. He has exactly the right mix of passion,
dedication and leadership to ensure Yellowbook delivers on
our Group strategy to meet the needs of our merchants and
of our consumers that want to connect and transact."
Jim McCusker said: "Yell has a very exciting strategy to
develop as a global organisation to offer digital services
addressing the converging needs of SMEs and consumers.
Given our long-established position in offering effective
marketing solutions, we are in a prime position to deliver
on our plans. I am delighted to be driving this
transformation in the United States."
Notes to Editors
Yellowbook is Yell's sales and marketing operation in the
United States and comprises the largest geographic business
unit in the Group. It has a salesforce of around 3,400 and
in the Financial Year 2010/11, provided 50.4% of Group
revenue and had 520,000 customers. For more information,
Yell Group is a leading provider of digital services within
the emerging local eMarketplace for consumers and SMEs
across its operations in the UK, US, Spain and some
countries in Latin America.
Building on its strong presence in the local market through
its current digital and print portfolio, Yell is developing
a broad range of digital services tailored to the
converging needs of SMEs and consumers.
These address both the SMEs' need to grow, transact and be
efficient in the digital world, and the consumers' need to
connect locally to the goods and services they want, in a
way which saves them time and money, and moves their lives
In the year ended 31 March 2011, Yell Group had 1.3 million