Microsoft Word - Media release new financial planning business model YELLOW BRICK ROAD FLIPS THE FINANCIAL PLANNING INDUSTRY INSIDE OUT MEDIA RELEASE WEDNESDAY 10 JUNE 2015

Yellow Brick Road (ASX:YBR) is launching a new business model intended to shake up the financial planning industry by giving consumers control.
Yellow Brick Road executive chairman Mark Bouris has made a career out of building disruptive businesses and he says he's ready to do it again.
"The financial planning industry is ripe for disruption and Yellow Brick Road is rising to the challenge. Australians are sick and tired of an industry that cannot provide them simple, affordable financial check-ups and guidance, regardless of income and assetsi," Mr Bouris said.
"Knowledge is power and under the traditional model your financial summary is concealed by the adviser until money - often a hefty fee - is exchanged. Our model gives you that information upfront free of all fees or any ongoing charges," he said.
"People want control. What if you want to take two years off work? What will this mean for your future? Perhaps you want to buy a car, extend a loan to your kids or cover university costs. Yellow Brick Road has listened and we want Australians to take control of their financial future."
The model has three key components, all supporting the customer's own journey. Firstly, a discovery session with GURU - a revolutionary technology offering that calculates the user's likelihood of achieving their financial dreams based on their situation today. GURU allows the user to pull levers
to manipulate their money to discover how they could achieve their dreams.
"GURU draws on the best of robo-advice technology and uses tens of thousands of calculations to let you see your future, as it stands today. Then it puts the control in your hands to discover the best path forward. It's an empowering and sobering session."
"Unlike other systems out there that run simulations for savings or investments or loans or insurance products and don't allow you to make trade-offs between these, GURU brings it all together. GURU is quite revolutionary as it's not built around a bunch of financial products, it's built around your hopes and dreams. We've made it about you."
GURU gives the user a look at what the future may hold 5, 10 or even 30 years down the track. It illustrates the impact of decisions made today on the life desired tomorrow.
Secondly, GURU generates a Roadmap to take home free-of-charge. It captures the user's full financial situation and the changes, as discovered by the user with GURU, required for them to achieve their dreams.
Thirdly, the model is supported throughout by a Yellow Brick Road money coach who facilitates the experience in a hands-off manner. Should the customer want to action changes to their financial situation, they have the option to engage the money coach for that purpose.
To address the unaffordability of financial planning, Yellow Brick Road has created entry-level pricing to challenge the traditional model.
"We're also challenging the prohibitive costs of implementation. The option to action your Roadmap with a Yellow Brick Road money coach has been done at a killer price point," Mr Bouris said.
Actioning a Roadmap will start at $900 (+GST) for the first year and $600 (+GST) for every subsequent year.
"This model will finally give the 80 per cent of Australians - who don't access financial advice - a solution that works for them."
You can register for your GURU session at www.ybr.com.au/guru.

ENDS

For more information or a demonstration, contact: Abby Hempfling
Branch PR and Communications Manager
Yellow Brick Road Wealth Management
T 02 8226 8279
M 0424 203 935
E Abby.hempfling@ybr.com.au

i Recent research from Investment Trends found that cost remained the biggest barrier for further growth in the advice market. They discovered that when cost is taken into account as a factor, only a small proportion of Australians would still like to receive the traditional model of comprehensive advice delivered face-to-face.

About Yellow Brick Road Group

Yellow Brick Road is a group of wealth management and financial services companies headed by Executive Chairman Mark Bouris. Yellow Brick Road offers tailored advice and services to Australians wanting to build financial security for the future. With its extensive neighbourhood based branch network, Yellow Brick Road Group is committed to delivering accessibility, quality financial advice and competition in the market. For more information visit www.ybr.com.au

distributed by