Microsoft Word - Media Release Yellow Brick Road RESI rebrand MEDIA RELEASE Thursday 11 June 2015 MORE ROADS LEAD TO YELLOW BRICK ROAD IN JUNE

· Yellow Brick Road adds 19 store fronts through RESI rebrand

· RESI will continue to develop home loans, allowing the Group to benefit from its ability to create products for niche borrowers

Yellow Brick Road Wealth Management's street front presence will be elevated in June with 19 additional locations nationwide as the company officially rebrands one of its 2014 acquisitions.
RESI Mortgage Corporation branches (specialising in home loans, commercial loans and investment loans and financial services) will formally begin a visible transition into Yellow Brick Road next week.
RESI was a privately-owned mortgage manager and originally launched in the 1980s. It was acquired by Yellow Brick Road Holdings (ASX:YBR) in August last year.
Yellow Brick Road executive chairman Mark Bouris said both businesses are underpinned by a desire to provide a genuine non-bank alternative to the everyday Australian.
"In the coming financial year, Yellow Brick Road has plenty in the pipeline. We're going to up our marketing spend and we want the network, including our 19 new branches, to be able to leverage as much of that exposure as possible," he said.
"RESI franchise owners have agreed to operate under the Yellow Brick Road brand which allows
them to capitalise on our nationwide marketing and lead generating activities - television campaigns through to grassroots activations - planned for July onwards."
"RESI has a great reputation built up over almost 30 years - many of the business owners have served their local communities for more than a decade. That trust and local recognition combined with Yellow Brick Road's national brand awareness is a powerful combination," Mr Bouris said.
RESI branches will now be able to provide their clients a larger variety of financial products and services with the addition of the financial advice side of the Yellow Brick Road business.
"RESI local business owners share our vision and they're culturally aligned to the Yellow Brick Road model. Adding financial advice will help build even stronger local businesses," he said.
In addition, Yellow Brick Road benefits from the mortgage product originator arm included in the
RESI acquisition, allowing the lender to develop home loans to satisfy niche borrowers.
"RESI's strength as a national retailer of mortgage products is a real asset. It will allow us to create products for parts of the market not well-serviced by the banks. RESI will continue to play a critical role as a mortgage product manufacturer for the group. RESI mortgage products will continue to be made available to the transitioning RESI franchises and will now also be available to the Vow brokers
and the broader Yellow Brick Road branch network."
The rebrand rollout will see RESI offices displaying Yellow Brick Road branding alongside their existing RESI branding with the view to be fully branded as Yellow Brick Road in coming months.
In New South Wales, six RESI operators in Belmore, Beverly Hills, Rockdale, Sutherland, Toongabbie and Glenfield in Sydney will transition from next week.
In Victoria, offices will now exist in Melbourne West, Mount Waverley, Lilydale, Werribee and
Mordialloc as well as plans for a branch in the Whittlesea area in the near future.
Spring Hill, Kenmore and Morayfield will be the Brisbane based branches to transition as well as
Curtin (ACT), Mount Barker (SA), and Midland and Morley in Western Australia.
The vast majority of revenue contributing RESI branches will either be a part of the rebranding programme or have chosen to join an existing Yellow Brick Road branches.
Yellow Brick Road acquired RESI and its $1.8 billion loan book for $36 million in August 2014.

ENDS

For more information, contact: Abby Hempfling
Branch PR and Communications Manager
Yellow Brick Road Wealth Management
T 02 8226 8295
M 0450 769 337
E Abby.hempfling@ybr.com.au

About Yellow Brick Road Group

Yellow Brick Road is a group of wealth management and financial services companies headed by Executive Chairman Mark Bouris. Yellow Brick Road offers tailored advice and services to Australians wanting to build financial security for the future. With its extensive neighbourhood based branch network, Yellow Brick Road Group is committed to delivering accessibility, quality financial advice and competition in the market. For more information visit www.ybr.com.au

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