Only Indian company to be awarded the 'Best Overall Mobile Lifeline Launch' at the Connected World Forum, held at Dubai
6th December 2012
Mumbai, December 6, 2012:YES BANK, India's fourth largest private sector Bank, is the only Indian company to be conferred with the 'Best Overall Mobile Lifeline Launch'award at Connected World ForumAwards, in Dubai. The recognition was given for the Bank's YES Sahaj Micro-ATM,a frugal innovation, which leverages the computing power of a low cost mobile handset and basic GPRS connectivity to deliver essential banking services like cash deposit and withdrawals, in rural hinterlands. YES Sahajhas built-in stringent security features and can even function in areas with limited, intermittent GPRS connectivity.
Commenting on this development, Rana Kapoor, Managing Director & CEO,said, "This is a worthy recognition of our focus on innovation and adaptation of the best practices in technology, which offer enhanced convenience and provide the best-in-class services to our clients. We are delighted to have received this recognition and will relentlessly continue to set high standards of banking convenience driven by innovation."
The Best Overall Mobile Lifeline Launch award category recognizes new launch of a Technology/service that holds tremendous scale up potential in future.
YES BANK has won several international recognitions during FY 2012-13. Earlier this year, the Bank won the No. 1 Sustainable Bank of the Year (Asia/Pacific) by FT/IFC Sustainable Finance Awards 2012, London, for the second consecutive year and for the third time in five years (the only Bank in India to have achieved this). YES BANK was also recognized as 'The Strongest Bank in India' by the Asian Banker magazine, Singapore and ranked among the highest scorers on Corporate Governance parameters by CLSA Asia-Pacific Markets.
ÖKOWORLD LUX S.A., Germany awarded YES BANK, 'The OKOVISION Sustainability Leadership Award'for its commitment to Sustainable Banking. YES BANK also won the prestigious 'CIO100 Award'by the CIOmagazine for its robust Information Security Technology practices, in addition to two Finnoviti Awards for YES Money Domestic Remittance service.
About the Connect World Forum
Connected World Forum, the world's leading event dedicated to mobile Value Added Services (VAS), has been the forum to discover all the latest developments in mobile money, mobile health, mobile education, mobile agriculture and other mobile lifeline services. The awards ceremony took place during the annual Connected World Forum Conference and Expo in Dubai where more than a 700 industry experts along with 50 global technology providers gathered.
About YES Bank
YES BANK, India's fourth largest private sector Bank, is the outcome of the professional & entrepreneurial commitment of its Founder, Dr. Rana Kapoor and his top management team, to establish a high quality, customer centric, service driven, private Indian Bank catering to the Future Businesses of India. YES BANK has adopted international best practices, the highest standards of service quality and operational excellence, and offers comprehensive banking and financial solutions to all its valued customers. YES BANK has a knowledge driven approach to banking, and a superior customer experience for its retail, corporate and emerging corporate banking clients. YES BANK is steadily evolving as the Professionals' Bank of India with the vision of "Building the Best Quality Bank of the World in India" by 2015.
For further information, please contact:
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George Koshy
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Ranjit Menon
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YES BANK
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Adfactors PR
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Handphone: +91 9819808042
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Handphone: +91-9820075767
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