Holding(s) in the Company Published: Feb 13, 2018

TR-1: Standard form for notification of major holdings

NOTIFICATION OF MAJOR HOLDINGS (to be sent to the relevant issuer and to the FCA in Microsoft Word format if possible)i

1a. Identity of the issuer or the underlying issuer of existing shares to which voting rights are at- YouGov Plc tachedii:

1b. Please indicate if the issuer is a non-UK issuer (please mark with an "X" if appropriate)

Non-UK issuer

2. Reason for the notification (please mark the appropriate box or boxes with an "X")

An acquisition or disposal of voting rights

An acquisition or disposal of financial instruments

An event changing the breakdown of voting rights

Other (please specify)iii:

3. Details of person subject to the notification obligationiv

Name

City and country of registered office (if applicable)

4. Full name of shareholder(s) (if different from 3.)v

NameCity and country of registered office (if applicable)

5. Date on which the threshold was crossed or reachedvi:

6. Date on which issuer notified (DD/MM/YYYY):

LIONTRUST INVESTMENT PARTNERS LLP LONDON, ENGLAND

N/A

7. Total positions of person(s) subject to the notification obligation

Resulting situation on the date on which threshold was crossed or reached

Position of previous notification (if applicable)

% of voting rights at-tached to shares (to-tal of 8. A)

17.36%

14.70%

% of voting rights through financial instru-ments

(total of 8.B 1 + 8.B 2)

N/A

N/Ax

Total of both in %

(8.A + 8.B)Total number of voting rights of is-suervii

17.36%

105,298,709

105,298,709

1

B 1: Financial Instruments according to Art. 13(1)(a) of Directive 2004/109/EC (DTR5.3.1.1 (a))

Type of financial in-strument

B 2: Financial Instruments with similar economic effect according to Art. 13(1)(b) of Directive 2004/109/EC (DTR5.3.1.1 (b))

Type of financial instrument

Number of voting rights

Expiration datexExpiration datexExercise/ Conversion PeriodxiSUBTOTAL 8. B 1

that may be acquired if the instrument is exercised/converted.

Exercise/ Conversion Pe-riod xi

Physical or cash settlementxiiNumber of voting rights

% of voting rights

% of voting rights

11. Additional informationxvi