PDMR Dealing Published: Aug 15, 2017

1.

Details of the person discharging managerial responsibilities/person closely associated

a)

Name:

Ray Martin

2.

Reason for the notification

a)

Position/status:

Global CEO of Data Services (PDMR)

b)

Initial notification/Amendment:

Initial notification

3.

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name:

YouGov plc

b)

LEI:

213800MZGBGCJIPOBB41

4.

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument:

Identification code:

Ordinary Shares of 0.2p each GB00B1VQ6H25

b)

Nature of the transaction:

Disposal of shares

c)

Price(s) and volume(s):

Price(s)

Volume(s)

£2.73

24,572

d)

Aggregated information:

• Aggregated volume:

• Price:

n/a

e)

Date of the transaction:

11 August 2017

f)

Place of the transaction:

London Stock Exchange [XLON]