13 February 2018

YouGov plc ("YouGov" or "the Company")

Director/PDMR Dealing

YouGov, the international market research and data analytics group, announces that it was notified on 9 February 2018 that Alex McIntosh, Chief Financial Officer, disposed of and acquired Company shares for personal tax and financial planning purposes.

As a result of the transactions, which are detailed in the below tables, Mr McIntosh is beneficially interested in 28,918 shares in the Company, which continues to represent approximately 0.03% of the Company's issued share capital.

Enquiries:

YouGov plc

Tilly Heald (Company Secretary)

020 7012 6000

FTI Consulting

Charles Palmer / Harry Staight

020 3727 1000

Numis Securities (Nomad and broker)

Nick Westlake / Toby Adcock

020 7260 1000

DEALING NOTIFICATION FORM

FOR USE BY PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY AND THEIR CLOSELY

ASSOCIATED PERSONS

1.

Details of the person discharging managerial responsibilities/person closely associated

a)

Name:

Alex McIntosh

2.

Reason for the notification

a)

Position/status:

Chief Financial Officer

b)

Initial notification/Amendment:

Initial notification

3.

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name:

YouGov plc

b)

LEI:

N/A

4.

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument:

Identification code:

Ordinary Shares of 0.2p each GB00B1VQ6H25

b)

Nature of the transaction:

Sale of shares

c)

Price(s) and volume(s):

Price(s)

Volume(s)

£3.20

4,148

d)

Aggregated information:

  • Aggregated volume:

  • Price:

n/a

e)

Date of the transaction:

9 February 2018

f)

Place of the transaction:

London Stock Exchange [XLON]

DEALING NOTIFICATION FORM

FOR USE BY PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY AND THEIR CLOSELY

ASSOCIATED PERSONS

5.

Details of the person discharging managerial responsibilities/person closely associated

a)

Name:

Alex McIntosh

6.

Reason for the notification

a)

Position/status:

Chief Financial Officer

b)

Initial notification/Amendment:

Initial notification

7.

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name:

YouGov plc

b)

LEI:

N/A

8.

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument:

Identification code:

Ordinary Shares of 0.2p each GB00B1VQ6H25

b)

Nature of the transaction:

Purchase of shares

c)

Price(s) and volume(s):

Price(s)

Volume(s)

£3.21

4,133

d)

Aggregated information:

  • Aggregated volume:

  • Price:

n/a

e)

Date of the transaction:

9 February 2018

f)

Place of the transaction:

London Stock Exchange [XLON]

YouGov plc published this content on 13 February 2018 and is solely responsible for the information contained herein.
Distributed by Public, unedited and unaltered, on 13 February 2018 10:40:03 UTC.

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