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YUM! BRANDS, INC. (YUM)

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Yum! Brands, Inc. : Angel Pagan Earns Free Doritos« Locos Tacos for America with Stolen Base

10/26/2012 | 12:05am US/Eastern

Taco Bell« to Reward Fans Across the Country with Free Doritos« Locos Tacos on Oct. 30 for Stolen Base in the Eighth Inning of Game 2 of 2012 World Series

No. 16 on his uniform; No. 1 in America's hearts. With his first stolen base of the postseason, San Francisco Giants' outfielder Angel Pagan won free Doritos® Locos Tacos for America.

Taco Bell® promised with its "Steal A Base, Steal A Taco" offer that if any player stole a base during the 2012 Major League Baseball World Series, it would give away its best selling taco to everyone in America. During the bottom of the eighth inning of Game 2, Pagan - who had 29 stolen bases in 2012 - effectively stole free Doritos® Locos Tacos for the entire country.

Fans can visit any participating Taco Bell on Oct. 30 from 2:00 p.m. to 6:00 p.m. (local time) and claim their one free Doritos® Locos Tacos.

"Every time a runner got on base, we were rooting alongside fans for that stolen base," said Brian Niccol, Chief Marketing & Innovation Officer, Taco Bell Corp. "Here's to the Giants' Angel Pagan for making a big play for their team out and scoring the entire country free Doritos® Locos Tacos."

No purchase necessary. Subject to official rules found in-store and online at www.mlb.com/stealataco. Eligible consumers can obtain their free Doritos® Locos Tacos on Oct. 30 only. To obtain the free taco, consumers must visit any participating Taco Bell restaurant in one of the fifty (50) United States or District of Columbia between 2:00 p.m. and 6:00 p.m. (local time) on Oct. 30 only and request a free Doritos® Locos Tacos, while supplies last. Limit one (1) free taco per person. Void where prohibited. Offer valid at participating Taco Bell locations.

About Taco Bell Corp.

Taco Bell Corp., a subsidiary of Yum! Brands, Inc., (NYSE: YUM), is the nation's leading Mexican-inspired quick service restaurant. Taco Bell serves made to order and customizable tacos, burritos, and specialties such as the exclusive Doritos® Locos Tacos, gourmet inspired Cantina Bell? Menu and lower calorie Fresco Menu. The company encourages customers to "Live Más," both through its food and in ways such as its Feed the Beat® music program and nonprofit organization, the Taco Bell Foundation for Teens. Taco Bell employs more than 150,000 team members in nearly 6,000 restaurants across the United States, and has more than 350 franchise organizations that proudly serve more than 36 million customers every week.

Taco Bell Corp.
Deb Bell, 949-863-3915
deb.bell@tacobell.com
or
Taylor
Zack Smith, 323-330-0570
zsmith@taylorstrategy.com


ę Business Wire 2012
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