Yum! Brands, Inc. : Angel Pagan Earns Free Doritos® Locos Tacos for America with Stolen Base
10/26/2012| 12:05am US/Eastern
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Taco Bell® to Reward Fans Across the Country with Free Doritos®
Locos Tacos on Oct. 30 for Stolen Base in the Eighth Inning of Game 2 of
2012 World Series
No. 16 on his uniform; No. 1 in America's hearts. With his first stolen
base of the postseason, San Francisco Giants' outfielder Angel Pagan won
free Doritos® Locos Tacos for America.
Taco Bell® promised with its "Steal A Base, Steal A Taco" offer that if
any player stole a base during the 2012 Major League Baseball World
Series, it would give away its best selling taco to everyone in America.
During the bottom of the eighth inning of Game 2, Pagan - who had 29
stolen bases in 2012 - effectively stole free Doritos® Locos Tacos for
the entire country.
Fans can visit any participating Taco Bell on Oct. 30 from 2:00 p.m. to
6:00 p.m. (local time) and claim their one free Doritos® Locos Tacos.
"Every time a runner got on base, we were rooting alongside fans for
that stolen base," said Brian Niccol, Chief Marketing & Innovation
Officer, Taco Bell Corp. "Here's to the Giants' Angel Pagan for making a
big play for their team out and scoring the entire country free Doritos®
Locos Tacos."
No purchase necessary. Subject to official rules found in-store and
online at www.mlb.com/stealataco.
Eligible consumers can obtain their free Doritos® Locos Tacos on Oct. 30
only. To obtain the free taco, consumers must visit any participating
Taco Bell restaurant in one of the fifty (50) United States or District
of Columbia between 2:00 p.m. and 6:00 p.m. (local time) on Oct. 30 only
and request a free Doritos® Locos Tacos, while supplies last. Limit one
(1) free taco per person. Void where prohibited. Offer valid at
participating Taco Bell locations.
About Taco Bell Corp.
Taco
Bell Corp., a subsidiary of Yum! Brands, Inc., (NYSE: YUM), is the
nation's leading Mexican-inspired quick service restaurant. Taco Bell
serves made to order and customizable tacos, burritos, and specialties
such as the exclusive Doritos®
Locos Tacos, gourmet inspired Cantina
Bell? Menu and lower calorie Fresco
Menu. The company encourages customers to "Live Más," both through
its food and in ways such as its Feed
the Beat® music program and nonprofit organization, the Taco
Bell Foundation
for Teens. Taco Bell employs more than 150,000 team members in
nearly 6,000 restaurants across the United States, and has more than 350
franchise organizations that proudly serve more than 36 million
customers every week.
Taco Bell Corp.
Deb Bell, 949-863-3915
deb.bell@tacobell.com
or
Taylor
Zack
Smith, 323-330-0570
zsmith@taylorstrategy.com
© Business Wire 2012
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