ZEAL Network : myLotto24 enables Australian newsagents to benefit from lottery betting

May 04 2018

myLotto24 today launched in Australia, announcing a partnership with 1,200 Nparcel Australian newsagents that, for the very first time, will be able them to benefit from lottery-betting.

Nparcel, which is owned and operated by the Victorian Newsagents Association (VANA), is working to create the newsagency of the future by offering in-store payment solutions for online brands. The new lottery-betting payment system - enabled by the Blushyft IT platform - is similar to existing top-up services and enables myLotto24 customers to top-up their accounts in-store at more than 1,200 newsagents.

Newsagents will receive a 12 per cent commission on all initial in-store deposits, plus an additional 3 per cent on every future top-up (whether online or in-store) from news agency referred customers.

Nparcel General Manager, Chris Samartzis said the initiative is an exciting development for Australian newsagents.

Mr Samartzis said: 'At a time where newsagents' incomes are under pressure, this innovative opportunity gives them a brand-new way to generate additional revenue. It expands the range of products available, giving customers more choice and yet another reason to visit our stores. This new service is good news for customers, for the mums and dads who own and manage newsagencies across the country, and for the thousands of people they employ.'

myLotto24 Australia Country Manager, Mikael Sundelin said the involvement with Nparcel was the first of its kind for lottery-betting in Australia.

Mr Sundelin said: 'As hundreds of thousands of customers will tell you, betting on international lotteries is a complementary add-on to traditional Australian lotteries. This pioneering partnership, a convergence of online and in-store, enables newsagents to benefit from lotto betting in a way that's been previously closed to them.'

Customers can visit participating Nparcel newsagents across Australia and deposit via a pre-paid card or a mobile device.