Zebra Technologies : MPact Beacons Now Support Eddystone Protocol to Enhance Customer Experience
June 05, 2016 at 12:22 am EDT
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LINCOLNSHIRE, Ill. - June 6, 2016 - Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in providing solutions and services that give enterprises real-time visibility into their operations, today announced that through a collaboration with Google, the Zebra MPact beacon portfolio now supports the Eddystone™ protocol, an open beacon format that supports Android™ and iOS™ devices. Eddystone is a scalable Bluetooth Low Energy (BLE) beacon format that supports more effective mobile marketing engagement by allowing marketers to reach shoppers, guests and diners via the Chrome browser on any Android™ or iOS device.
KEY FACTS
By using Zebra MPact beacons, mobile marketers will now be able to easily engage with any customer who has a Chrome browser installed on their mobile phone running Android or iOS.
As retailers increasingly look for secure methods to protect customer privacy, Zebra's support for Eddystone will allow the delivery of a more secure beacon signal while enhancing the personalized shopping experience.
MPact is the only indoor locationing platform to unify Wi-Fi and Bluetooth® Smart technology, improving locationing accuracy while allowing marketers to capture more analytics and insight to take the next best action to serve shoppers at any time during their visit. Now with Eddystone support, MPact beacons provide increased access to consumers.
SUPPORTING QUOTE
Jill Stelfox, vice president and general manager of Location Solutions, Zebra Technologies
'Retail and hospitality organizations are in constant pursuit of ways to improve customer engagement, prioritizing a high-touch, personalized experience for the shopper by strengthening the relevance and effectiveness of mobile marketing interactions. Zebra is an innovation leader in BLE and location technologies. By supporting the Eddystone protocol, the MPact portfolio will help retailers, hoteliers and restaurateurs increase meaningful interactions with their customers while simultaneously improving privacy and security during the user experience.'
About Zebra
With the unparalleled visibility Zebra (NASDAQ: ZBRA) provides, enterprises become as smart and connected as the world we live in. Real-time information - gleaned from visionary solutions including hardware, software and services - give organizations the competitive edge they need to simplify operations, know more about their businesses and customers, and empower their mobile workers to succeed in today's data-centric world. For more information, visit www.zebra.com. Follow us on LinkedIn, Twitter and Facebook.
Media Contact:
Bill Abelson
Zebra Technologies
+1-631-738-4751
bill.abelson@zebra.com
Industry Analyst Contact:
Caitlin DeRango
Zebra Technologies
+1-847-793-5896
cderango@zebra.com
Zebra Technologies Corporation published this content on 06 June 2016 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 05 June 2016 04:22:02 UTC.
Original documenthttps://www.zebra.com/us/en/about-zebra/newsroom/press-releases/2016/zebra-mpact-beacons-now-support-eddystone-protocol-for-better-customer-experience.html
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Zebra Technologies Corporation specialises in the design, manufacture and marketing of automatic identification and data capture technology systems. The products are mainly intended for the distribution, e-commerce, transportation, logistics and healthcare sectors. Net sales break down by category of products as follows:
- visibility and mobility systems (70%): mobile terminals (ruggedized computers, tablets, mobile radio transceivers, RFID readers, point-of-sale systems, interactive kiosks, etc.);
- product information and traceability systems (30%): barcode printers and scanners, card printers, RFID label printers and encoders, printing consumables (thermal transfer labels, receipt paper, ribbons, plastic cards, RFID tags, etc.) and location solutions.
Net sales by source of income are divided between sales of products (85%) and sales of services and software (15%).
At the end of 2022, the group operates 117 production sites worldwide.
Net sales are distributed geographically as follows: the United States (31.8%), North America (18.7%), Germany (16.4%), Europe/Middle East/Africa (16.8%), Asia/Pacific (10.5%) and Latin America (5.8%).