In the article which features in the Television section, Mr. Goenka highlights some of the pertinent achievements of the previous decade and also discusses key developments like a robust measurement system and the next phase of digitisation which we can expect in the coming years.
IMPACT is a leading trade magazine which highlights the weekly advertising, media and marketing news. Their 10th anniversary edition features columns by industry leaders on people, technology, best practices, industry-shaping initiatives as well as other trends from the last decade that will have a bearing on the years to come.
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