One of the objectives of this event was to introduce our CEO Mr Harish Goyal to the industry for a one on one networking opportunity and also to introduce Product Placement opportunities as an innovative opportunity on the channel. This was also a wonderful opportunity for the Marketing/Sales Team to create awareness of our Brand exclusivity and the presence of our channel. A buzz was created prior to the event around our unique and innovative media opportunities which resulted in a successful turn out.
It was an honour to have our CEO address the media agencies on the ZEE Group, it gave great insight and brought perspective on our vision and objectives for the African market. Presentations were carried out by Zee World Business Head - Ratna Siriah and Sales Head - Martin Evans, in an informative session on the channel's research, customization and audience performance.
The event was received with keen interest among the media buyers.
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