ZEE ENTERTAINMENT ENTERPRISES LIMITED The festival takes place on 21st and 22nd May, the 2 days will be filled with seminars, exhibitions, workshops, culminating with the Kyoorius Advertising and Digital Awards Night on the 22 May at NSCI Stadium. The iconic Nehru Center and NSCI at Worli will transform into a zone of buzzing activity - a hub that will attract 5000 people over two days who connect creativity with marketing.
ZEE MELT:2015 will include content divided across 4 key pillars:
Learning - These events are based on imparting knowledge in the form of vocational or skill workshops or inspiration.
Networking - Encouraging new interactions with people from the industry.
Showcase - These are showcases, installations or galleries with curated content from partners.
Celebration - No festival is complete without opportunities to have a good time with peers and friends.
Events under these headers are driven and curated by content partners and participating brands at ZEE MELT:2015. Each of these events will give delegates the opportunity to gain real insight into the creative communications industry from industry specialists.
Other partners include GroupM, D&AD, Hindustan Times, Happy Finish, Afaqs, Pepperfry, Future Laboratory, Hyper Island, The Partners, BrandMusiq, One Eyeland, Maxus, Youtube, Google, BARC and many more in the pipeline.
Rajesh Kejriwal, Founder CEO of Kyoorius, said: "MELT is truly a one-of-a-kind festival, bringing together the most energetic minds in marketing, advertising, media and digital. It's also a fantastic concept that reinvents the role that partners such as ZEE and GroupM play. Both have collaborated with us to curate content, thus becoming active partners who are directly involved in creating what is sure to be an exciting and stimulating two days."
Punit Goenka, MD & CEO of Zee Entertainment Enterprises Limited (ZEEL) said: "ZEE is proud to partner with Kyoorius at MELT 2015, which promises to be India's largest celebration of creativity. ZEE MELT offers us a platform to curate and present thoughts and lessons that all of us in the business need to know.
The third edition of ZEE Mindspace will be an integral part of MELT 2015 and will have world-renowned speakers address CMOs on issues pertinent to their roles, like content marketing, what big brands do and insights from data. We are also looking at crowdsourcing content ideas, where we will give people the opportunity to put forth their ideas which ZEE will then evaluate."
CVL Srinivas, CEO of GroupM South Asia said: "We are delighted to be a part of MELT 2015. What appealed to us was the focus on celebrating creativity. Today there is a lot of talk about digital media, technology and data, but ultimately ours is an "ideas" business. And it's great ideas that build great brands. We continue to support many initiatives that act as a rich learning ground for the industry. We will be partnering with Kyoorius and ZEE to help curate the event and organise some interesting sessions around creativity in the digital era. Further, to give impetus to print advertising, GroupM in partnership with HT Media Group and Kyoorius is holding a print advertising contest, where entries will be invited from not only the creative community in advertising, but from young professionals who have a great print idea to share on the given brief."
Tim Lindsay, CEO of D&AD, said: "All of us at D&AD wish the inaugural MELT Festival much success. Engaging the wider marketing communications industry in a conversation about excellence - in insight, creativity and execution - can only have positive economic, cultural and social outcomes. This is at the heart of what D&AD and Kyoorius are about."
For more details, visit readytomelt.com
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