Zee Entertainment to Bring Top Indian Entertainment to Latin American and US Hispanic Pay TV South Asia's leading media company announced the launch of Zee TV and its global lifestyle network; the networks, airing in Spanish and Portuguese, will be offered to regional operators very soon

Zee Entertainment Enterprises Limited, one of India's leading media and entertainment companies, announced the Latin American and US Hispanic launch of its top two global entertainment and lifestyle brands under the ZEE umbrella. The networks will broadcast 100% in Spanish and Portuguese and will be offered to operators in these markets very soon. Both ZEE brands will be programmed with 100% re-directed content dubbed into Spanish and Portuguese.

ZEE offers a selection of the best series, soap operas, and music and cooking competitions featured on the company's 34 networks in India, along with popular and acclaimed Bollywood movies, a genre with proven international success that represents a unique global niche for the Indian entertainment industry. ZEE's global lifestyle network is a US-produced channel that stands out for its high production values and lineup of health, travel, cooking and cultural programming, as well as reality formats never before seen in Latin America. It reaches Latin America after being present for seven years in the United States, the first stage in its expansion in leading international markets in Europe, Asia, the Middle East and Canada.

"Qualitative and quantitative research in the region's leading markets, including Mexico, Brazil and Argentina, have enabled us to identify great opportunities for our two Spanish- and Portuguese-language networks on linear and Pay TV platforms in Latin America and the US Hispanic market," explained Punit Goenka, MD & CEO of ZEE Entertainment Enterprises Limited. "The levels of curiosity and consumer interest generated by ZEE and our global lifestyle network in market studies reflect unmet demand for soap operas, series, realities and other original content from India, as well as great curiosity about Bollywood movies, which will be available in the region for the first time 24/7 in linear format."

A giant of the entertainment world in India, ZEE Entertainment has a portfolio of 34 networks reaching more than 959 million people in 169 countries. The company has a library of more than 150,000 hours of its own productions and the world's largest catalogue of Bollywood films. ZEE specializes in re-editing content generated in India - one of the world's most prolific producers of film and television content - to suit local tastes and preferences, a formula with proven success in markets as diverse as Russia, the UK, Saudi Arabia, South Africa, Israel and the Philippines.

ZEE's operations in the region will be coordinated from ZEE Entertainment's main offices in Mumbai, India, with support from a dedicated team in Miami and, eventually, sales representation in Mexico, Brazil, and Argentina.
distributed by