ZEEL announces its foray into Germany; Plans to launch a free-to-air TV channel by mid-2016
India's leading media conglomerate, Zee Entertainment Enterprises Limited (ZEEL) today announced its foray into Germany. The company also shared its plans to launch a free-to-air television channel for this market by mid-2016. This FTA channel, for the first time, will bring high-quality Bollywood films produced by the Indian film industry as well as popular Indian television series to German screens, 24-hours a day. The new channel´s core target group will be females between the ages of 19 and 59. The channel is planned to be available on the most important satellite and cable platforms. Friederike Behrends will be responsible for business operations in the German-speaking area.
Amit Goenka, CEO-International Broadcast Business, ZEEL: 'Our foray into Germany is a major step as part of our international expansion strategy. The objective is to establish a lasting presence and grow in the German television market. With our highest levels of entertainment and new content, we are confident of being able to offer our German viewers an attractive enrichment to the existing range of television offerings.'
'The launch of the channel will signify ZEEL's entry into one of the world's most important television markets, in which the Bollywood genre is still barely represented as yet. With 210,000 hours of programming and more than 3,500 film titles, our endeavor is to delight the German audiences with Indian content.'
'Bollywood content offers a much broader spectrum than is known on German television. The aim is to enhance Germany's entertainment offerings by introducing an entirely new genre. We intend to capture the hearts of German viewers with Bollywood. We are currently engaged in intensive talks with German TV-platform operators with a view to expanding the reach as quickly as possible on a broad scale via all transmission paths.'
Zee Entertainment Enterprises Limited issued this content on 2016-01-19 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 2016-01-18 13:10:14 UTC
Original Document: http://www.zeetelevision.com/media-relations/press-release/zeel-announces-its-foray-into-germany-plans-to-launch-a-free-to-air-tv-channel-by-mid-2016.html