Zee Entertainment enters the US Hispanic market

Leading Indian content conglomerate, Zee Entertainment Enterprises Limited (ZEEL) has set a new milestone by becoming the first-ever Indian company to enter the massive Hispanic market with the launch of its Spanish-language Bollywood movie channel, 'Zee Mundo'.
Zee Mundo - ¡Te encanta!
('[Mundo' means 'World' and '¡Te Encanta!' means 'You'll Love It' in Spanish) is a premium, major studio-level, HD movie channel presenting the very best of modern Bollywood cinema, dubbed in Spanish.
Commenting on ZEEL's entry into the Hispanic market, Amit Goenka, CEO - International Broadcast Business, ZEEL said, 'Both the markets share strong cultural similarities in terms of family structure, socio-economic conditions, food, music, art and culture. We are confident that Zee Mundo's programming will cross frontiers with storylines and themes that are relatable to the Hispanic audiences. With Zee Mundo, we have an exclusive Hollywood-quality product that is designed to attract and captivate Pay-TV subscribers through the best of Bollywood productions.'
Sharing further details on the channel, Rajeev Kheror, President - Strategy, International Business, ZEEL said, 'With top-rated, worldwide blockbuster masterpieces, our goal is to make Zee Mundo an entertainment destination like nothing the Hispanic market has ever witnessed or imagined before. Zee Mundo will bring ZEE's entire library of HD movie titles to Latino audiences across the U.S., meticulously dubbed in Spanish, crossing five genres (action, romance, suspense, drama and comedy) and featuring some of the world's biggest movie stars including Priyanka Chopra, Shah Rukh Khan, Anil Kapoor, and Irrfan Khan.'
Speaking on the plans for the region, Javier Lopez Casella, Head of Business, US Hispanic & Latin America, ZEEL said, 'Showcasing a sensational foreign film genre that is feverishly adored by more than a billion fans, Zee Mundo will premiere global blockbusters and feature the biggest worldwide stars the Americas have yet to fully discover. After successfully capturing the US Spanish market, we will be expanding over the next few months, into other LATAM markets including Mexico, Argentina, Colombia, Peru and Chile. Zee Mundo is available on DISH Latino, the first of several planned distribution deals in the US Hispanic market, which will eventually take the channel to other LATAM countries as well.'
Zee Mundo celebrated its launch in New York with the presence of the President of International Strategy, network executives and advertising agencies as guests.
Zee Mundo's head office is located in Miami, Florida where General Management, Programming and Marketing are located while U.S. affiliate and advertising sales are based in New York. More information on Zee Mundo is available on its website www.zeemundo.com

Zee Entertainment Enterprises Limited published this content on 14 September 2016 and is solely responsible for the information contained herein.
Distributed by Public, unedited and unaltered, on 21 September 2016 05:38:05 UTC.

Original documenthttp://www.zeetelevision.com/media-relations/press-release/zee-entertainment-enters-the-us-hispanic-market.html

Public permalinkhttp://www.publicnow.com/view/89F6012B63806475284B96E1B2D0956AB7CDCF28