PRESS RELEASE

11 / 07 / 2017

"NOS INDIE IS YOUR INDEPENDENCE" NOS LAUNCHES NEW PRODUCT FOR YOUNG ADULTS The option to leave the parental home to create an independent life brings the freedom that is so sought after, but also new responsibilities. When the time comes to choose a telecommunications operator for the new home, young people now have a product that offers them everything that they need: NOS INDIE.

NOS INDIE represents a new approach to the market, responding to the specific needs of a young target segment that, on leaving their parents' home, values access to the internet (communications apps and social networks) and contents (films and series in any location).

This new product has an offer of services tailor made for this market segment. It includes a total experience with more mobility, due to generous mobile data (3GB of net) and fixed internet, so that the customer is always connected, at and away from home. It also has free internet for communications apps and social networks (Facebook, Instagram, Facebook Messenger, WhatsApp, Skype and Viber).

N Play, NOS' streaming service which has thousands of films and series, is included in the product and can be seen anywhere, since the mobile traffic for this App is offered free of charge.

NOS INDIE also includes the TV service which has more than 110 channels, without any need for a box, and access to the NOS TV App with traffic included, where customers can watch television on their PC, tablet and smartphone, when and where they want.

Those who would prefer to have the most advanced television experience on the market can add the box and the UMATV service to their NOS INDIE for €7.5, on top of the monthly payment of €49.99 for this offer.

NOS INDIE also includes 1,000 conversation minutes or SMSs, and the offer of a NOS loyalty card, which, among other advantages, allows customers to buy two cinema tickets for the price of one in any NOS cinema. With this package, it is also possible to add up to three mobile phone cards for 11.90€ each.

As a product which has been specifically designed for the target at which it has been aimed, signing up is also simple and intuitive, and is 100% online: all you have to do is to go to the NOS site at nos.pt/nos-indie.

Direção de Comunicação Corporativa & Sustentabilidade

Edifício Campo Grande,

Rua Ator António Silva, 9, Piso 6, Lisboa

T 217 824 700 | comunicação.corporativa@nos.pt | www.nos.pt

BA&N

João Santos Pereira jsp@ban.pt

T 937 612 332

"NOS INDIE win your independence" Bruno Nogueira is the star of the new NOS campaign

The NOS INDIE launch campaign, which features the new performer of the NOS character, Bruno Nogueira, shows the advantages of leaving the parental home and reveals NOS INDIE as the ideal partner for this change.

The concept of the campaign is focused on the important moment in the life of young adults: leaving their parents' house to set up their own home. This step involves serious reflection, with the promise of freedom, which translates into the campaign's claim that "NOS INDIE wins your independence".

NOS INDIE gives the power to take this decision, becoming the ideal

partner for this new phase of life and helping to facilitate the process, by offering to the character 'Miguel' everything that he needs to feel that he really is in his own home. The decision making phase takes place in an urban scenario, full of color, similar to the NOS world, with the young Miguel seated on a see-saw that separates his new home from that of his parents and which represents metaphorically the doubts about the decision.

In addition to the concept film that presents the product, the campaign features four more episodes, focused on the different benefits of the new package. These new spots are shot in Miguel's new home, represented by "Miguelândia", the end result of the decision that he has taken for the new location in which the various features of NOS INDIE are presented: mega net, films and series, App and TV.

The campaign began on TV and is also being shown on digital, radio and NOS stores, featuring the creativity of Havas WW, production by the Ministério dos Filmes and direction by Marco Martins.

Film of the campaign

About NOS

NOS is the biggest communications and entertainment group in Portugal. It offers latest generation fixed and mobile phone, television, Internet, voice and data solutions for all market segments. It is leader in Pay TV, new generation broad band services and in cinema exhibition and distribution in Portugal. In the business segment, it has positioned itself as a sustainable alternative in the Corporate and Mass Business segments, offering a broad portfolio of products and services with tailor made solutions for every sector and businesses of different sizes, complementing its offer with ICT and Cloud services. NOS is part of the main Portuguese stock exchange index (PSI-20), and has more than 4.4 million mobile phone, 1.6 million television, 1.7 million fixed telephone and 1.2 million fixed broad band Internet customers. http://www.nos.pt/institucional

Direção de Comunicação Corporativa & Sustentabilidade

Edifício Campo Grande,

Rua Ator António Silva, 9, Piso 6, Lisboa

T 217 824 700 | comunicação.corporativa@nos.pt | www.nos.pt

BA&N

João Santos Pereira jsp@ban.pt

T 937 612 332

Nos SGPS SA published this content on 11 July 2017 and is solely responsible for the information contained herein.
Distributed by Public, unedited and unaltered, on 26 July 2017 12:05:12 UTC.

Original documenthttp://www.nos.pt/institucional/EN/media/Documents/2017 07 11 NOS INDIE_ PR plb translate.pdf

Public permalinkhttp://www.publicnow.com/view/9CFBEB88B131F876D11DE7EAC5DA4E4800090920