Zoomlion Concrete Machinery Company recently signed a deal with a major customer in Myanmar, and 20 truck-mounted concrete mixers have already been delivered to the country. 


This order was the result of the joint efforts of Zoomlion's agent in Myanmar and the Concrete Machinery Company's marketing staff. As soon as the agent sent across the customer's requirements, the division's marketing staff leapt into action to provide relevant company and product information, produce a product catalog tailored to the Myanmar market and the country's construction requirements, provide recommendations from existing local customers who use Zoomlion's concrete mixers, and traveled to the customer's work site to carry out on-site promotional work. Finally, the regional marketing team organized a visit to Zoomlion plants in Hunan, during which the customer was taken to the company's Lugu Industrial Park, construction machinery showroom, Yuanjiang plant and Hanshou plant, and conducted business negotiations. Following the visit, the customer commented, "The scale and degree of specialization of Zoomlion surprised me!" After the visit, Zoomlion's agent in South Africa conducted close follow-up consultations with the customer, and finalized an order for 20 truck-mounted concrete mixers two weeks later. The company's concrete division was also quick to respond and deal with the customer's customized product finishing and outlet port design requirements to ensure the order finally went through. 


This one-off shipment of 20 concrete mixers is Zoomlion's largest shipment to Myanmar and has laid the foundation for the region within the Concrete Machinery Company in 2014. 

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