On January 30, Zoomlion Senior President Zhang Jianguo met with Saudi company Al Shawaf International's CEO, Mohedin Shawaf, and signed a strategic cooperation agreement.

The signing of this strategic cooperation agreement between Zoomlion and Al Bawani Trading Company, one of Saudi Arabia's largest family-owned businesses, means Zoomlion has entered a new phase in terms of its roots in the Saudi market. Saudi Arabia is the largest tower crane market in the Middle East, and Zoomlion has enjoyed a stable lead in terms of its share of the market. However, not having a sales agent in Saudi Arabia has hindered commercial and media promotions and sales.

With the establishment of this strategic partnership between Zoomlion and Al Shawaf International, the Zoomlion Overseas Branch Company can take full advantage of its new partner's large spare parts warehouses and strengths in advertising to organize sales staff and sales engineers to guide the formation of local before and after-sales service teams so as to achieve the goals of market penetration and large-scale expansion.

distributed by