On November 9, the CMIIC2015 China Construction Machinery Industry Internet Conference cum Industry Summit was stunningly launched in Changsha, Hunan, China. Zoomlion won the 2015 E-commerce Pioneer Award with its transformation and new business model building efforts in the Internet era.


Wang Yukun, CIO of Zoomlion and general manager of New Business Model Management Company accepted the award on behalf of Zoomlion and shared Zoomlion's Internet+ transformation experience. Over 400 people attended the event, including industry experts, leaders of construction machinery companies and customers.

Zoomlion, through the practice of 'Internet + intelligent manufacturing,' has promoted the Company's production, operation and service management innovation and reform of the customer-facing business process and business model. These efforts have accelerated the Company's transformation and upgrading to high-end smart manufacturing services and have supported the implementation of the Company's global strategy.

As the first step of Zoomlion's new business model transformation, the establishment of Zoomlion Online Mall helps transform the customer's spending habits and improve the customer communication channel. More importantly, it provides customers with a new shopping experience with the heavy-duty equipment manufacturing industry and sets up an example for industrial transformation and development. Its establishment has enabled the in-depth integration of Zoomlion with the Internet, big data, cloud computing and other technology, brought about an innovative marketing services model for the Company, enhanced the intelligence level of products, and created the ultimate marketing, ultimate products and ultimate services unique to Zoomlion.

In addition, Zoomlion has carried out the Internet transformation across the value chain from product design, product manufacturing, service concepts to business model, thus achieving the Internet+ model with 'products on the Internet, data in the cloud and service in the palm.'

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