At Bauma 2016 in Munich, Germany, the equipment and machinery products integrating the global innovation genes of Zoomlion (000157) are presenting a profound interpretation of Zoomlion's exhibition theme - 'Build for Sustainable Better Lives' and its spirit of providing perfect services.

On the opening day, Zoomlion won big orders of tower cranes and construction cranes from P&J Acromet, the exclusive tower crane agent in North America, and Erke, a crawler crane agent in Turkey. All these achievements are attributed to Zoomlion's vigorous implementation of its strategy of deeply tapping the overseas market, which also demonstrate the manufacturing strength of China to the world.

Xiong Yanming, Zoomlion vice president and its overseas company's general manager, and James King, chairman of the magazine International Construction at Bauma 2016.


'We not only bring out products typical of technological innovation to this fair but also show our achievements in localization drive. Zoomlion has provided its products manufactured in China for the whole world and also had overseas supply system to serve the overseas market so far,' said Xiong Yanming (first, right), Zoomlion vice president and its overseas company's general manager.

Continuously Enhancing the Innovation Competence of Chinese Manufactures

'When we saw our Western counterparts two decades ago, I was shocked our big technological gap with them. But today, in terms of the series and basic performance of products, I feel that we have already had a very small distance from the Western counterparts,' Xiong said at the fair confidently.

Zoomlion exhibits 38 varieties of star products in six major categories including concrete machinery, engineering hoisting machinery, construction crane, construction elevators and industrial vehicles. These products' performance has achieved the international leading level, and some technologies show the technical foundation and strength of Zoomlion, making Chinese manufacturing a 'pioneer' in more and more technical aspects.

One of the exhibits is K45H concrete pump truck which adopts the carbon fiber technology initiated by Zoomlion's sub-brand CIFA, much lighter and durable. The green hybrid mixer in the ENERGYA series is the exclusive plug-in hybrid concrete mixer in the world, reflecting the technological innovation capability of Zoomlion.

Xiong Yanming also stated that the innovation ability of Chinese manufacture is also reflected in its environment-friendly and intelligent properties. In regard to the reduction of both carbon dioxide emissions and noise pollution, the exhibits embody our product concept of 'pursuing perfection' and also interpret Zoomlion's development thought of 'build for sustainable better lives'.

'I think the current gap is more reflected in the balance of global market. In the past two decades, we have always focused on the Chinese market and made great efforts to improve the series and performance of our products, thus shortening our gap with the western counterparts rapidly,' said Xiong Yanming.

Bringing the Perfect Innovation Genes to the International Arena

As the head of Zoomlion's overseas company, Xiong Yanming clearly pointed out that the gap of Chinese equipment manufacturing with the foreign counterpart is mainly reflected in the balance of global market. Thanks to the implementation of internationalization strategy for years, Zoomlion has had production bases and trading platforms throughout the world as well as a clearer idea of the future globalization.

Xiong holds that the Chinese enterprises should first seize the emerging markets when compared with the challenging European and American markets. 'Chinese companies' products are competitive in emerging countries. If we make further research on the segment markets of the emerging countries, I think our products will be more competitive.'

In the course of accelerating the corporate internationalization by 'going global' and 'entering the overseas markets', Zoomlion has comprehensively promoted the expansion in the pan-Pacific, Africa, Central Asia, the Middle East, South Asia and other emerging markets, and given emphasis to and implemented the differentiated marketing strategy of 'one policy for one country' and 'one policy for one region' to meet the different demands of various markets.

In addition, to follow the national strategy of 'Belt and Road' and grasp the future flash points of construction machinery, Zoomlion has established the China-Belarus Industrial Park and a number of branches in Thailand, Pakistan and other countries. It is endeavoring to build a development and manufacturing base on the Silk Road Economic Belt covering the Eastern Europe and Central Asia.

Xiong Yanming also mentioned that Zoomlion has its own market analysis system and will get a full understanding of the market needs of the countries along the 'Belt and Road'. 'We will do a good job in preparing for the market and the service system since any market needs service.'

Currently, Zoomlion has set up financing platforms in many countries to diversify the overseas sales modes. Since its global logistics network has taken shape and its global product service support system has been built, Zoomlion will make further achievements in the market service and building of global spare parts system.

Meanwhile, Zoomlion enhances its own technical strength by means of overseas mergers and acquisitions. According to Xiong Yanming, the 38 varieties of exhibits at Bauma 2016 have integrated the high-end technologies of Italy's CIFA, M-TEC and JOST in Germany and RAXTAR in the Netherlands on the basis of its own independent development. They present Zoomlion's development thought of pursuing perfection in four aspects - 'technology, quality, cost and service', and are expected to accelerate the corporate internationalization by 'going global' and 'entering the overseas markets'.

'Based on the past development experience, we will unswervingly implement the channel marketing model in the global market. In the meantime, we will improve our global service and supply of spare parts through building a global spare parts supply system so as to enhance our ability to respond to customers' demands rapidly and our partners' confidence in cooperation with us,' Xiong Yanming said.

Zoomlion Heavy Industry Science and Technology Co. Ltd. issued this content on 22 April 2016 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 22 April 2016 03:48:05 UTC

Original Document: http://en.zoomlion.com/news/10165_for_press_release_text.htm