Log in
Login
Password
Remember
Lost password
Become a member for free
Sign up
Sign up
Settings
Settings
Dynamic quotes 

4-Traders Homepage  >  News  >  Business Leaders  >  All news

Business Leaders

Latest NewsCompaniesMarketsEconomy & ForexCommoditiesHot NewsMost Read NewsRecomm.Business LeadersVideosCalendar 
HomeAll newsMost read newsBusiness Leaders Biography 
Age : 58
Public asset : 43,260,708 USD
Biography : Mr. Aliko Dangote is Chairman at Dangote Sugar Refinery Plc, Chairman at Dangote Cement Plc, Preside
The feature you requested does not exist. However, we suggest the following feature:

EZAKI GLICO : FEATURE: Iconic signboard to help confectionery maker Glico's overseas growth

08/03/2015 | 07:23pm US/Eastern

Major Japanese confectionery maker Ezaki Glico Co. has introduced a gigantic new signboard to the bustling downtown Dotonbori district of Osaka, a major tourist spot, in hopes of attracting foreign customers as part of its ambitious plan to become a global company.

The sixth-generation Ezaki Glico signboard, which shows a runner raising his arms in triumph, is illuminated with light-emitting diodes from the evening through midnight, unlike its predecessor that relied on neon.

The newest version of this Osaka landmark, which dates back to the 1930s, also shows popular spots in Japan and abroad. Every 15 minutes, images including Mt. Fuji, the Statue of Liberty in New York, a pyramid in Egypt and Wat Pho, a Buddhist temple complex in Bangkok, are displayed behind the runner with the LED lighting. Foreign tourists cheer when they see their home countries featured.

Popular world destinations appearing on the new signboard, which was installed last October, reflect Ezaki Glico's attempt to further expand overseas on the back of Japan's rapidly aging population and dwindling birthrate, said Katsuhisa Ezaki, 73, president of the Osaka-based company.

Ezaki Glico was established by Riichi Ezaki (1882-1980), Katsuhisa's grandfather, in 1922 following his development the previous year of caramel candies containing glycogen, a nutrient that stores energy in humans.

Riichi found a clue to the product's development when he saw a liquid overflowing from a kettle used by fishermen to boil oysters on a river bank. Oysters contain glycogen.

He named the product "Glico" and released it in a "running man" package containing a picture card as well. He started giving away free toys, such as metal medals, in a small box attached to the distinctive red package in 1927.

In 1935, Riichi built the first electric signboard almost in the same place where the current board is located near the Ebisubashi bridge over the Dotonbori River. The board, as tall as 33 meters, was 1.5 times the size of the latest version.

As Japan became more deeply involved in World War II, Riichi stopped production of the Glico caramel candies in 1942 because he could not procure enough materials. He dismantled the signboard in 1943 to contribute metal to the war effort.

Osaka, like Tokyo, had been virtually burned to the ground by the time the war ended in 1945. Riichi had to restart his business from nothing, but he was optimistic because consumers remembered Glico's free toys and signboard.

"I believed we could come back to life" because Ezaki Glico's brand image or goodwill remained in the memory of consumers, Riichi later recalled.

Ezaki Glico fully revived the Glico product with free toys in 1949 when the number of childbirths in Japan set an all-time high. It has developed some 30,000 kinds of gift, such as miniature dolls, vehicles and household appliances, and displays about 4,000 of them in a museum at its head office in the city of Osaka.

The company set up its second signboard in 1955.

Along with Japan's population increase and economic growth, Ezaki Glico released "Pretz" pretzel sticks, "Pocky" chocolate-coated biscuit sticks and other popular products. It has also overcome the negative impact of an extortion case in which Katsuhisa was abducted by culprits in the middle of the 1980s.

Faced with the shrinking confectionery market in Japan, Ezaki Glico is determined to go on the offensive overseas, Katsuhisa said.

The company will initially promote the Pocky, which is now available in about 30 countries, in heavily populated countries such as Indonesia and India, hoping to develop it into a global brand like Swiss food company Nestle Ltd.'s "KitKat" chocolate-covered wafer biscuit bar that brings in more than $1 billion in annual sales.

With easy access from Kansai International Airport, which is a destination of many low-cost carriers from abroad, the Dotonbori district is a popular spot for tourists from Asian economies.

Highly recognizable to these tourists, the Glico signboard is expected to serve as a strong marketing tool for the company's overseas strategy.

==Kyodo

© Kyodo News International, Inc., source Newswire

React to this article
Latest news about Aliko Dangote 
03/30 ALIKO DANGOTE : Dangote Cement Targets 5,000 Jobs From Senegal Operations
03/29 ALIKO DANGOTE : Dangote Cement's job prospects excites Senegalese govt
03/27 ALIKO DANGOTE : Dangote Cement Records N158bn Profit, Declares N6 Dividend
03/24 ALIKO DANGOTE : Dangote's Pan-African Cement Drive
03/23 ALIKO DANGOTE : Dangote to Inaugurate East Africa's Biggest Cement Factory in Ethiopia
03/09 ALIKO DANGOTE : Edwin - How We Built Dangote Group Into Largest Manufacturer in Africa
02/18 ALIKO DANGOTE : Dangote Has A Thing For Doing It Big
02/16 ALIKO DANGOTE : Nigeria's Africa's choice investment destination despite challenges –Dangote
01/26 ALIKO DANGOTE : CLO Demands N50 Million Compensation for Accident Victim From Dangote
01/22 ALIKO DANGOTE : Dangote, Ofor Get Abuja Chamber Award
01/11 ALIKO DANGOTE : Dangote sparks fight for Kitui limestone mines
01/05 ALIKO DANGOTE : Aliko Dangote's Humble Drive to the Top
01/03 ALIKO DANGOTE : Aliko Dangote's humble drive to the top
2014 ALIKO DANGOTE : Dangote Loses U.S.$7.8 Billion As Naira, Stocks Plunge - Forbes
2014 ALIKO DANGOTE : Billionaire loses $7.8 billion to Naira devaluation
1  2  3  4  5  6  7  8  9  10Next

Advertisement
Most Read News 
07/27DJROBIN LI : Investment in Offline Services Hits Baidu Profits
07/28 JACK DORSEY : Twitter CEO Dorsey's criticism of company refreshing, analysts say
07/31DJDANIEL GILBERT : Pain Worsens for Oil Giants Exxon and Chevron
07/29DJDANIEL GILBERT : Chevron and Exxon Get the Plaudits, but Some Smaller Drillers Faring Well
07/31DJLAKSHMI MITTAL : ArcelorMittal Pressured by China and Russia
07/28 JOHN MCFARLANE : Barclays boss McFarlane seen speeding asset sales, cost cuts
07/31DJBRIAN MOYNIHAN : Bank of America Gives Details on Vote About Moynihan's Role
More news

Popular Business Leaders 
Jean-michel Aulas Ernesto Bertarelli Vincent Bolloré Martin Bouygues Richard Branson Warren Buffett Stéphane Courbit Serge Dassault Jean-claude Decaux David Einhorn Larry Ellison Pierre Fabre Bill Gates Carl Icahn Steve Jobs Li Ka-shing Kirk Kerkorian Arnaud Lagardère Maurice Lévy Lakshmi Mittal Rupert Murdoch Nelson Peltz François-henri Pinault Ferdinand Piëch Lee Shau Kee Carlos Slim George Soros Donald Trump Alain Weill Guy Wyser-pratte
A-Z Business Leaders