Lena Gunilla Apler
Director/Board Member at SKISTAR AB
Net worth: 30 M $ as of 2024-03-30
Profile
Lena Gunilla Apler is the founder of Collector AB (1999) and Norion Bank AB (1999).
She is currently the Chief Executive Officer at Collector Credit AB, Securum Finans AB, and Chairman at RedLocker AB.
She also holds director positions at Exceed AB, Helichrysum AB, SGP Svenska Garanti Produkter AB, Hand In Hand Sweden, CONNECT Väst, Helichrysum Gruppen AB, Börssällskapet i Göteborg, West Swedish Chamber Of Commerce AB, Swedish Fintech Association, FinansKompetensCentrum, and is a member of the Fintech Investment Committee at Wellstreet Partners AB.
Her former positions include Chairman at Zinwin AB and Mitt Liv AB, Director at Kappahl AB, Svolder AB, Skogssallskapet AB, and Independent Director at Platzer Fastigheter Holding AB and Västsvenska Handelskammaren Service AB.
She was also a Director at öob Finans AB, Senior Manager Head at Société Générale SA (UK), and Senior Vice President at Den Norske Creditbank AS.
Known holdings in public companies
| Company | Date | Number of shares | Valuation | Valuation date |
|---|---|---|---|---|
NORION BANK AB
3.30% | 2023-06-29 | 6,777,573 ( 3.30% ) | 30 M $ | 2024-03-30 |
SKISTAR AB CLASS B
0.01% | 2023-08-30 | 10,000 ( 0.01% ) | 150 852 $ | 2024-03-30 |
Lena Gunilla Apler active positions
| Companies | Position | Start |
|---|---|---|
| SKISTAR AB | Director/Board Member | 2015-12-11 |
Wellstreet Holding AB
 Wellstreet Holding AB Investment ManagersFinance Wellstreet Partners AB (Wellstreet Partners) is a venture capital firm founded by Mikael Wintzell and Sïmon Saneback in 2016. The firm is headquartered in Stockholm, Sweden. | Private Equity Investor | - |
| RedLocker AB | Chairman | - |
Helichrysum Gruppen AB
 Helichrysum Gruppen AB Real Estate DevelopmentFinance Helichrysum Gruppen AB is a Swedish company that owns and manages both immovable and movable properties. The private company is based in Gothenburg, Sweden. | Director/Board Member | - |
Securum Finans AB
 Securum Finans AB Investment ManagersFinance Securum Finans AB is a Swedish company that provides asset management services. The private company is based in Stockholm, Sweden. The CEO of the company is Lena Gunilla Apler. | Chief Executive Officer | - |
| West Swedish Chamber Of Commerce AB | Director/Board Member | - |
FinansKompetensCentrum
 FinansKompetensCentrum Miscellaneous Commercial ServicesCommercial Services FinansKompetensCentrum operates as an association for finance industries. The private company is based in Gothenburg, Sweden. | Director/Board Member | - |
Swedish Fintech Association
 Swedish Fintech Association Miscellaneous Commercial ServicesCommercial Services The Swedish Fintech Association is a non-profit organization that gathers the Swedish fintech community to create an impact. The private company is based in Stockholm, Sweden. The association advocates for increased information sharing between traders and crime prevention authorities to strengthen measures against money laundering and the financing of terrorism. Recently, the association discussed the handling of fraud cases and fraud related to coordination numbers. The association also addressed the problem of an imbalance of regulations on strong customer authentication within the fintech sector. The current regulations have hindered innovation and competition neutrality. The association is pleased that information sharing between banks and authorities is being proposed, but it is a shame that the proposal only limits the initiative to banks. | Director/Board Member | - |
| Hand In Hand Sweden | Director/Board Member | - |
| ░░░░░░ ░░ | ░░░░░░░░░░░░░░ ░░░░░░ | - |
Former positions of Lena Gunilla Apler
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| ░░░ ░░░░░░ ░░░░░░░░░░ ░░ | ░░░░░░░░░ | - |
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| ░░░░░░░░░░░░ ░░░░░░░░░░░░░░░ ░░░░░░░ ░░ | ░░░░░░░░ | - |
Experiences
Positions held
Connections
1st degree connections
1st degree companies
Male
Female
Members of the board
Executives
Linked companies
| Listed companies | 4 |
|---|---|
| SKISTAR AB | Consumer Services |
| SVOLDER AB | Finance |
| PLATZER FASTIGHETER HOLDING AB | Finance |
| NORION BANK AB | Finance |
| Private companies | 23 |
|---|---|
Société Générale SA (UK)
 Société Générale SA (UK) Investment Banks/BrokersFinance Société Générale SA (UK) (Société Générale UK) is the Great Britain-based brokerage division of Societe Generale SA (XP: GLE, ADR: SCGLY) in France. Headquartered in London, Société Générale UK was founded in 1993 and provides broking services. | Finance |
Kappahl AB
 Kappahl AB Apparel/Footwear RetailRetail Trade KappAhl AB engages in the design, manufacture, and retail of clothes and accessories. It also involves in marketing and sale of apparel and accessories for women, men, and children. The firm operates through KappAhl's trade mark. The company was founded by Per-Olof Ahl in 1953 and is headquartered in Molndal, Sweden. | Retail Trade |
Exceed AB
 Exceed AB AirlinesTransportation Part of PostNL NV, Exceed AB is a Swedish company that specializes in strategic planning, systematic sustainability work, and creating commitment within organizations. The private company is based in Stockholm, Sweden. The company also assists companies in business development by helping them develop systems, structures, and processes to achieve their goals. Exceed provides test and quality assurance services to ensure the delivery of high-quality products and services. The company works with continuous improvements before, during, and after launch. Exceed has a diverse range of customers, including Smurfit Kappa, Safely, and Malmö FF. Exceed was acquired by Wilson Logistics Group on April 26, 2002. | Transportation |
Den Norske Creditbank AS
 Den Norske Creditbank AS Major BanksFinance Den Norske Creditbank AS provides banking services. The company is located in Norway. | Finance |
Collector AB
 Collector AB Regional BanksFinance Collector AB engages in the provision of financial, credit management, and payment solutions. It operates through the following segments: Corporate, Real Estate, Consumer, Payments, and Other. The Corporate segment includes corporate lending and factoring products. The Real estate segment deals with real estate loans. The Consumer segment offers personal loans and credit cards. The Payments segment offers payment solutions to e-merchants and retailers, as well as invoicing and payment by instalment services to e-commerce and retail customers. The Other segment include the run-off products purchased debt portfolios, residential mortgages, and overheads and eliminations. The company was founded by Lena Gunilla Apler and Johan Möller in 1999 and is headquartered in Gothenburg, Sweden. | Finance |
| Skogssallskapet AB | |
| Helichrysum AB | |
SGP Svenska Garanti Produkter AB
 SGP Svenska Garanti Produkter AB Insurance Brokers/ServicesFinance Part of Chalex AB, SGP Svenska Garanti Produkter AB is a Swedish company that provides insurance services. The private company is based in Gothenburg, Sweden. | Finance |
Collector Credit AB
 Collector Credit AB Finance/Rental/LeasingFinance Part of Norion Bank AB, Collector Credit AB is a Swedish company that provides financing solutions for corporates and private individuals. The company is based in Gothenburg, Sweden. The CEO of the company is Lena Gunilla Apler. | Finance |
| Zinwin AB | |
| Hand In Hand Sweden | |
Mitt Liv AB
 Mitt Liv AB Miscellaneous Commercial ServicesCommercial Services Mitt Liv AB provides programs for mentorship and education for people of foreign background. The firm operates a social enterprise that works for diversity and inclusion. It runs a program including education and mentoring as bridgehead into Swedish work life and integration in society for its participants., as well as supports companies in diversity management issues. The company was founded by Sofia Anna Kristina Appelgren in 2008 and is headquartered in Stockholm, Sweden. | Commercial Services |
Västsvenska Handelskammaren Service AB
 Västsvenska Handelskammaren Service AB Advertising/Marketing ServicesCommercial Services Part of Västsvenska Industri- & Handelskammaren Service AB, the private company is based in Gothenburg, Sweden. The Swedish company is a private, non-partisan business organization with over 3,000 member companies from all over western Sweden. The company offers export assistance to small and medium-sized businesses, providing a structured path to new markets for successful foreign establishment. The company also offers leadership development programs for customer service, after-sales support, and financial executives. Johan Trouvé has been the CEO of the company since 2009. | Commercial Services |
| CONNECT Väst | |
Helichrysum Gruppen AB
Helichrysum Gruppen AB Real Estate DevelopmentFinance Helichrysum Gruppen AB is a Swedish company that owns and manages both immovable and movable properties. The private company is based in Gothenburg, Sweden. | Finance |
| Börssällskapet i Göteborg | |
Wellstreet Holding AB
Wellstreet Holding AB Investment ManagersFinance Wellstreet Partners AB (Wellstreet Partners) is a venture capital firm founded by Mikael Wintzell and Sïmon Saneback in 2016. The firm is headquartered in Stockholm, Sweden. | Finance |
| West Swedish Chamber Of Commerce AB | |
Swedish Fintech Association
Swedish Fintech Association Miscellaneous Commercial ServicesCommercial Services The Swedish Fintech Association is a non-profit organization that gathers the Swedish fintech community to create an impact. The private company is based in Stockholm, Sweden. The association advocates for increased information sharing between traders and crime prevention authorities to strengthen measures against money laundering and the financing of terrorism. Recently, the association discussed the handling of fraud cases and fraud related to coordination numbers. The association also addressed the problem of an imbalance of regulations on strong customer authentication within the fintech sector. The current regulations have hindered innovation and competition neutrality. The association is pleased that information sharing between banks and authorities is being proposed, but it is a shame that the proposal only limits the initiative to banks. | Commercial Services |
FinansKompetensCentrum
FinansKompetensCentrum Miscellaneous Commercial ServicesCommercial Services FinansKompetensCentrum operates as an association for finance industries. The private company is based in Gothenburg, Sweden. | Commercial Services |
Securum Finans AB
Securum Finans AB Investment ManagersFinance Securum Finans AB is a Swedish company that provides asset management services. The private company is based in Stockholm, Sweden. The CEO of the company is Lena Gunilla Apler. | Finance |
| RedLocker AB | |
öob Finans AB
 öob Finans AB Finance/Rental/LeasingFinance öob Finans AB conducts financing operations through sales financing and private loans. The private company is based in Sweden. The Swedish company was founded by Rune Svensson and the CEO is Tomas Svensson. | Finance |
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