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Significant Upsurge in Demand from Organizations to Create Opportunities for the ELT Market in Europe Through 2020, Reports Technavio

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06/27/2016 | 06:41pm CEST

rel="nofollow" href="http://www.technavio.com/?utm_source=T3&utm_medium=BW&utm_campaign=Media">Technavio analysts forecast the rel="nofollow" href="http://www.technavio.com/report/europe-education-technology-elt-market?utm_source=T3&utm_medium=BW&utm_campaign=Media">ELT market in Europe to grow at a CAGR of over 12% during the forecast period, according to their latest report.

The research study covers the present scenario and growth prospects of the rel="nofollow" href="http://www.technavio.com/report/europe-education-technology-elt-market?utm_source=T3&utm_medium=BW&utm_campaign=Media">ELT market in Europe for 2016-2020. The report lists individual learners and organizational learners as the two main end-user segments with organizational learners accounting for almost 70% of the total market share.

Technavio rel="nofollow" href="http://www.technavio.com/industries/education?utm_source=T3&utm_medium=BW&utm_campaign=Media">education analysts highlight the following four factors that are contributing to the growth of the ELT market in Europe:

Resilient demand for English language at regional level

The use of English language as a medium of communication has increased in the academic and corporate segments because of student migration and diversified business operations. Within Europe, the EU is represented by 28 countries and has 24 official languages. “Language skills are considered essential for social cohesion, employment, and international trade activities. Students in European countries prefer English language courses to other foreign language courses. This has prompted many European countries to implement English language as one of the courses in the primary education stages,” says Jhansi Mary, a lead analyst at Technavio for rel="nofollow" href="http://www.technavio.com/industries/education-technology?utm_source=T3&utm_medium=BW&utm_campaign=Media">education technology.

Rise in government initiatives to drive growth of English language

Non-English speaking countries in Europe such as Spain, France, and Germany have initiated many English-speaking language programs to enhance the employment opportunities for English-speaking candidates in their country. Countries with significant tourist industries also provide English language courses for tourism, hospitality, and public safety personnel to help visitors and immigrants. Although the importance of English language proficiency is acknowledged by every government, the efforts involved to increase the knowledge of this language differs significantly.

Significant upsurge in demand from organizations

An inherent challenge in integrating the labor market across the EU is language issues. The implementation of corporate language strategy is tedious and evokes a lot of apprehension among employees. However, from an efficiency and resource management perspective, European companies realize the adverse impact of language barriers at the operational and strategic levels. Various studies have indicated issues such as uncertainty, divided groups, and polarization of perspectives due to lack of proper communication. Although governments and large enterprises are making substantial trade reforms to bring back stability in the European economy, it is essential for organizations to address such fundamental issues with utmost importance.

Therefore, companies in Europe are extending their workspaces to improve collaboration pertaining to project and task management among teams locally and globally. The workplace environment has become both globally and culturally diverse with organizations having a wide geographical presence. Multinational corporations are recruiting employees from around the globe and bringing multi-lingual employees on board. This helps the corporations achieve business development, improve customer service, and accelerate sales. Language learning also helps them collaborate with foreign clients while fostering stronger relationships, especially with large corporations.

Growing number of outbound European students

Within the academic segment, an increase in the number of student enrollment for graduate schools outside Europe is directly related to the number of students enrolling for English language courses. A recent study by Eurobarometer indicated that close to 50% of recruiters’ state that English language skills are essential for higher education. Over 90% of the non-UK students studying in UK are from the EU. Out of which, 60% are enrolled in undergraduate courses. Universities in the US, Australia, the UK, and Canada require applicants to pass language tests such as the TOEFL, GRE, and IELTS. Many students are compelled to enroll in private ELT institutions to excel in these tests. These test preparation programs have positively influenced the growth of the ELT market in Europe.

“Language training institutions in Europe are creating language education programs based on student requirements. For instance, job-specific English language courses offered include activities, such as ability to communicate successfully, for situational parameters that are dependent on specific professionally challenging environments,” says Jhansi.

Browse Related Reports:

    class="bwlistitemmargb"> rel="nofollow" href="http://www.technavio.com/report/global-education-technology-online-language-learning-market?utm_source=T3&utm_medium=BW&utm_campaign=Media">Global Online Language Learning Market 2016-2020 class="bwlistitemmargb"> rel="nofollow" href="http://www.technavio.com/report/global-education-technology-e-learning-market?utm_source=T3&utm_medium=BW&utm_campaign=Media">Global E-Learning Market 2016-2020 class="bwlistitemmargb"> rel="nofollow" href="http://www.technavio.com/report/global-enterprise-application-digital-learning-devices-market?utm_source=T3&utm_medium=BW&utm_campaign=Media">Global Digital Learning Devices Market 2016-2020

Do you need a report on a market in a specific geographical cluster or country but can’t find what you’re looking for? Don’t worry, Technavio also takes client requests. Please contact rel="nofollow" href="mailto:enquiry@technavio.com">enquiry@technavio.com with your requirements and our analysts will be happy to create a customized report just for you.

About Technavio

rel="nofollow" href="http://www.technavio.com/?utm_source=T3&utm_medium=BW&utm_campaign=Media">Technavio is a leading global technology research and advisory company. The company develops over 2000 pieces of research every year, covering more than 500 technologies across 80 countries. Technavio has about 300 analysts globally who specialize in customized consulting and business research assignments across the latest leading edge technologies.

Technavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape in a range of markets. Analysts obtain information using a combination of bottom-up and top-down approaches, besides using in-house market modeling tools and proprietary databases. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users.

If you are interested in more information, please contact our media team at rel="nofollow" href="mailto:media@technavio.com">media@technavio.com.

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© Business Wire 2016
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