Robert Prather
Chief Executive Officer at HEARTLAND MEDIA ACQUISITION CORP.
Net worth: 457 816 $ as of 2024-03-30
Profile
Robert S.
Prather is currently the Chief Executive Officer of USA Television Holdings LLC.
He is also the President & Chief Executive Officer of Heartland Media LLC and the Chief Executive Officer & Director of Heartland Media Acquisition Corp.
Additionally, he serves as the Chairman of Southern Community Newspapers, Inc. and the Lead Independent Non-Executive Director of GAMCO Investors, Inc. Prather is the Director of Greenwich PMV Acquisition Corp.
and the Lead Independent Director of Ryman Hospitality Properties, Inc. He is also the President & Director of WVLT-TV, Inc. Prather is a Member of Young Presidents' Organization, Inc. and World Presidents' Organization.
Formerly, Prather held the positions of Chief Executive Officer & Director at Bull Run Corp.
and President & Chief Executive Officer at Heartland Media LLC (TN).
He was also the Chief Executive Officer of Allen Media Broadcasting LLC and Vice Chairman of Rawlings Sporting Goods Co., Inc. Prather served as the Chairman of Georgia World Congress Center Authority and as an Independent Director of Diebold Nixdorf, Inc. He was an Independent Director of Gaylord Entertainment Co. and held the roles of President, Chief Operating Officer & Director at Gray Television, Inc. and Director at Victorinox Swiss Army, Inc. Prather was a Director at Gabelli Asset Management, Inc., Edison Lithium Corp., Enterprise Bank (Houston, Texas), Triple Crown Media, Inc., Nioxin Research Laboratories, Inc., and Draper Holdings Business Trust.
He was also the President, Chief Operating Officer & Director of Gray Television Group, Inc. (Texas).
Prather completed his undergraduate and graduate degrees at Georgia Institute of Technology.
Known holdings in public companies
| Company | Date | Number of shares | Valuation | Valuation date |
|---|---|---|---|---|
| 2024-04-14 | 3,960 ( 0.01% ) | 457 816 $ | 2024-03-30 |
Robert Prather active positions
| Companies | Position | Start |
|---|---|---|
| GAMCO INVESTORS, INC. | Director/Board Member | 2004-04-30 |
| RYMAN HOSPITALITY PROPERTIES, INC. | Director/Board Member | 2008-12-31 |
| HEARTLAND MEDIA ACQUISITION CORP. | Chief Executive Officer | 2021-02-28 |
WVLT-TV, Inc.
 WVLT-TV, Inc. BroadcastingConsumer Services Part of Gray Television, Inc., WVLT-TV, Inc. is a television broadcasting station. The private company is based in Knoxville, TN. | President | 2001-12-31 |
Heartland Media LLC
 Heartland Media LLC BroadcastingConsumer Services Heartland Media LLC operates television broadcasting stations. The private company is based in Atlanta, GA and has subsidiaries in the United States. Robert S. Prather has been the CEO of the company since 2013. | Chief Executive Officer | 2013-05-31 |
USA Television Holdings LLC
 USA Television Holdings LLC BroadcastingConsumer Services USA Television Holdings LLC engages in the operation and management of television stations. It also offers television broadcasting services. The company is headquartered in Wilmington, DE. | Chief Executive Officer | - |
| World Presidents' Organization | Corporate Officer/Principal | - |
Young Presidents' Organization, Inc.
 Young Presidents' Organization, Inc. Miscellaneous Commercial ServicesCommercial Services Young Presidents' Organization, Inc. is a global leadership community of over 30,000 chief executives from 142 countries. The non-profit company is based in Irving, TX and has a global presence of subsidiaries in several regions. The company's mission is to help its members become better leaders and better people. The company was founded in 1950 by Ray Hickok, Khalid Mohamed Jassem Kanoo. Thayer Smith has been the CEO of the company since 2007. | Corporate Officer/Principal | 1979-12-31 |
Southern Community Newspapers, Inc.
 Southern Community Newspapers, Inc. Publishing: NewspapersConsumer Services Southern Community Newspapers, Inc. operates a newspaper publishing business, which consists of daily newspapers and weekly newspaper. It emphasizes coverage of local news and local sports. The company is headquartered in Lawrenceville, GA. | Chairman | 2005-11-30 |
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Former positions of Robert Prather
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Training of Robert Prather
| Georgia Institute of Technology | Graduate Degree |
Experiences
Positions held
Connections
1st degree connections
1st degree companies
Male
Female
Members of the board
Executives
Linked companies
| Listed companies | 5 |
|---|---|
| DIEBOLD NIXDORF, INCORPORATED | Electronic Technology |
| GRAY TELEVISION, INC. | Consumer Services |
| GAMCO INVESTORS, INC. | Finance |
| EDISON LITHIUM CORP. | Non-Energy Minerals |
| RYMAN HOSPITALITY PROPERTIES, INC. | Finance |
| Private companies | 21 |
|---|---|
Bull Run Corp.
 Bull Run Corp. Advertising/Marketing ServicesCommercial Services Bull Run Corporation, based in Atlanta, is a sports and affinity marketing, printing and publishing and association management company. It operates through its wholly-owned operating business subsidairy Host Communications, Inc. | Commercial Services |
Gaylord Entertainment Co.
 Gaylord Entertainment Co. Hotels/Resorts/Cruise linesConsumer Services Gaylord Entertainment Co. is a hospitality and entertainment company. The company owns and operates Gaylord Hotels, its network of upscale, meetings-focused resorts and the Grand Ole Opry, the weekly showcase of country music's finest performers. Its entertainment brands and properties include the Radisson Hotel Opryland, Ryman Auditorium, General Jackson Showboat, Gaylord Springs Golf Links, Wildhorse Saloon, and WSM-AM Radio. The company operates its business through three segments: Hospitality, Opry & Attractions, and Corporate & Other. The Hospitality segment includes the company's hotel operations. The Opry and Attractions segment includes the company's Grand Ole Opry assets, WSM-AM and Nashville attractions. The Corporate and Other segment includes the company's corporate expenses. Gaylord Entertainment was founded in 1956 and is headquartered in Nashville, TN. | Consumer Services |
Rawlings Sporting Goods Co., Inc.
 Rawlings Sporting Goods Co., Inc. Recreational ProductsConsumer Durables Rawlings Sporting Goods Co., Inc. manufactures and markets sports equipment. Its products are produced for baseball, hockey, basketball and football and NCAA (National Collegiate Athletic Association) merchandise. The company was founded in 1887 and is headquartered in St. Louis, MO. | Consumer Durables |
Victorinox Swiss Army, Inc.
 Victorinox Swiss Army, Inc. Home FurnishingsConsumer Durables Victorinox Swiss Army, Inc. manufactures and distributes army knives, multi-tools, cutlery, watches, and lighting products. It also offers men's accessories like Swiss air force watches, writing instruments, and sunglasses. The company was founded by Karl Elsener in 1884 and is headquartered in Monroe, CT. | Consumer Durables |
| Gabelli Asset Management, Inc. | Finance |
Greenwich PMV Acquisition Corp.
 Greenwich PMV Acquisition Corp. Financial ConglomeratesFinance Greenwich PMV Acquisition Corp. is a blank check compan. The company was founded on May 29, 2008 and is headquartered in Greenwich, CT. | Finance |
Enterprise Bank (Houston, Texas)
 Enterprise Bank (Houston, Texas) Regional BanksFinance Enterprise Bank (Houston, Texas) provided banking services. The company was headquartered in Houston, TX. | Finance |
Triple Crown Media, Inc.
 Triple Crown Media, Inc. Publishing: NewspapersConsumer Services Triple Crown Media, Inc. provides newspaper publishing services. The company is headquartered in Lawrenceville, GA. | Consumer Services |
Young Presidents' Organization, Inc.
Young Presidents' Organization, Inc. Miscellaneous Commercial ServicesCommercial Services Young Presidents' Organization, Inc. is a global leadership community of over 30,000 chief executives from 142 countries. The non-profit company is based in Irving, TX and has a global presence of subsidiaries in several regions. The company's mission is to help its members become better leaders and better people. The company was founded in 1950 by Ray Hickok, Khalid Mohamed Jassem Kanoo. Thayer Smith has been the CEO of the company since 2007. | Commercial Services |
| World Presidents' Organization | |
Georgia World Congress Center Authority
 Georgia World Congress Center Authority Local AgenciesGovernment Welcome to the Georgia World Congress Center Authority. Located in the heart of downtown Atlanta, the Georgia World Congress Center Authority -- which includes the 71,250-seat Georgia Dome and 21-acre Centennial Olympic Park -- ranks among the top five largest convention destinations in the country as well as one of the best sports and entertainment campuses in the world. | Government |
Nioxin Research Laboratories, Inc.
 Nioxin Research Laboratories, Inc. Household/Personal CareConsumer Non-Durables Nioxin Research Laboratories, Inc. manufactured and distributed hair care products. The firm provided skincare solutions that treat the scalp to improve the appearance of fine and thinning hair. It developed head and scalp cleansers, conditioners, and treatment systems. The company was founded by Eva Graham in 1987 and was headquartered in Lithia Springs, GA. | Consumer Non-Durables |
Draper Holdings Business Trust
 Draper Holdings Business Trust Investment Trusts/Mutual FundsMiscellaneous Draper Holdings Business Trust acts as a business trust company. The company was founded by Thomas H. Draper and is headquartered in Salisbury, MD. | Miscellaneous |
Gray Television Group, Inc. (Texas)
 Gray Television Group, Inc. (Texas) BroadcastingConsumer Services Gray Television Group, Inc. provides television broadcasting services. It operates KBTX News 3 HD, KBTX.com, and CW Texas. The firm's programs include news, weather, sports, business, health, and lifestyle. The company was founded on May 22, 1957 and is headquartered in Brookhaven, GA. | Consumer Services |
WVLT-TV, Inc.
WVLT-TV, Inc. BroadcastingConsumer Services Part of Gray Television, Inc., WVLT-TV, Inc. is a television broadcasting station. The private company is based in Knoxville, TN. | Consumer Services |
Southern Community Newspapers, Inc.
Southern Community Newspapers, Inc. Publishing: NewspapersConsumer Services Southern Community Newspapers, Inc. operates a newspaper publishing business, which consists of daily newspapers and weekly newspaper. It emphasizes coverage of local news and local sports. The company is headquartered in Lawrenceville, GA. | Consumer Services |
Heartland Media LLC (TN)
 Heartland Media LLC (TN) BroadcastingConsumer Services Heartland Media LLC owned and operated television stations. The company was headquartered in Smithville, TN. | Consumer Services |
USA Television Holdings LLC
USA Television Holdings LLC BroadcastingConsumer Services USA Television Holdings LLC engages in the operation and management of television stations. It also offers television broadcasting services. The company is headquartered in Wilmington, DE. | Consumer Services |
Allen Media Broadcasting LLC
 Allen Media Broadcasting LLC BroadcastingConsumer Services Allen Media Broadcasting LLC operates as an American television station operating company. The company is headquartered in Los Angeles, CA. | Consumer Services |
Heartland Media LLC
Heartland Media LLC BroadcastingConsumer Services Heartland Media LLC operates television broadcasting stations. The private company is based in Atlanta, GA and has subsidiaries in the United States. Robert S. Prather has been the CEO of the company since 2013. | Consumer Services |
Heartland Media Acquisition Corp.
 Heartland Media Acquisition Corp. Financial ConglomeratesFinance Heartland Media Acquisition Corp. is a blank check company, created for the purpose of effecting a merger, capital stock exchange, asset acquisition, stock purchase, reorganization or similar business combination with one or more businesses or entities. The company was founded on February10, 2021 and is headquartered in Atlanta, GA. | Finance |
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