Carlsberg Group is one of the leading brewing companies worldwide, distributing beer across 150 markets. To get a 'fuller 360-degree view' of their customers, the company uses Azure both as a traditional data center and an 'innovation platform' for the artificial intelligence it provides, says Etienne Dock, Carlsberg CTO vice president.

'We are analyzing what we call 'the moment of truth,'' Dock says in a video. That means the company wants to know exactly when and how customers decide to drink a beer, so it can 'influence that decision at the right time, with the right device, in the right channel.'

To learn more, watch the video above.

Suzanne Choney
 Microsoft News Center Staff

Microsoft Corporation published this content on 26 June 2017 and is solely responsible for the information contained herein.
Distributed by Public, unedited and unaltered, on 26 June 2017 23:49:03 UTC.

Original documenthttps://blogs.microsoft.com/firehose/2017/06/26/how-carlsberg-group-hops-to-it-with-azure-to-learn-more-about-its-beer-customers/#sm.0001pfchhqwfrctyxoe2m2snoiy1d

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