Log in
Login
Password
Remember
Lost password
Become a member for free
Sign up
Sign up
Settings
Settings
Dynamic quotes 

4-Traders Homepage  >  News

News

Latest NewsCompaniesMarketsEconomy & ForexCommoditiesHot NewsMost Read NewsRecomm.Business LeadersVideosCalendar 

ATOMS Hits the Market, Right in Time for the Holidays

11/13/2013 | 09:08am US/Eastern

Kickstarter and Venture Backed Smart Building Blocks Help Kids Build to Their Imaginations

Right in time for holiday gift giving, Seamless Toy Company announced today that ATOMS, the smart building blocks that captured the imagination of Kickstarter backers and kids around the world, are now commercially available at www.myatoms.com. Seamless also announced an impressive list of seed investors.

ATOMS are smart building blocks that help kids build beyond their imagination. ATOMS come in kits -  ...

ATOMS are smart building blocks that help kids build beyond their imagination. ATOMS come in kits - like Bunsen here - and individually. (Photo: Business Wire)

With ATOMS, kids can make a bashful talking pet monster that loves hiding under tables, or they can make their sister's stuffed cat "meow" by waving a magic wand. ATOMS enables kids to create things as fast as they can imagine them.

"We created ATOMS to narrow the gap between what kids can dream up and what they can make," said Michael Rosenblatt, founder, Seamless Toy Company. "From our Kickstarter backers to the kids and parents we've met all over the country this year, we've heard over and over again that ATOMS fills a hole in the market. Kids want to build things that really work, and there have not been a lot of options - until ATOMS."

Kids as young as 6 can master ATOMS within minutes of opening the box, requiring little, if any, parental oversight. ATOMS come in starter sets that contain everything kids need to build monsters, magic wands, and robots; and the ATOMS themselves are also designed to integrate with LEGOs, Barbies, and action figures, giving old toys new lives that grow with a child's imagination. ATOMS are durably enclosed with no exposed elements, have no magnets, and come at a cost lower than other interactive building toys on the market.

Seamless is also introducing an ATOMS iOS App that will be available later this month, which enables kids to build beyond by adding virtual ATOMS on their Bluetooth-enabled Apple iPad, iPod, or iPhone. Screen-based ATOMS can be used to control real ATOMS from across the room (excellent for pranking a big brother), and alternatively, real ATOMS can be used via the same Bluetooth link to remotely control features on their iOS device such as the camera and music player.

Beginning today, the company is taking new orders via its website [www.myatoms.com]. The company will produce a limited number of sets for holiday delivery, available on a first-come, first-served basis, with production expanding in 2014:

  • QUARKS Sets: Use ATOMS and included parts to make Furby-sized monsters that talk, react to light, move around, and are controlled by your iOS device. Quarks sets range from $79.99 to $119.99.
  • ATOMagic Sets: Bring new adventures to kid-scale play by using ATOMS and included parts to build magic wands that beam across the room to activate ATOMS creations. You can also use sound effects and the Popper ATOM to play pranks on siblings. ATOMagic Sets range from $49.99 to $119.99.
  • Individual ATOMS: Buy any ATOM individually to expand your collection, or build from scratch. Most individual ATOMS are under $10.

Seamless Toy Company, the company behind ATOMS, also announced today an impressive group of financial backers. Individual partners at the private equity fund Elevation Partners have played a large role in the company's $2.6M seed round. Those investors include former Apple Software CTO Avie Tevanian, former Apple CFO Fred Anderson, and Bono. Joining this distinguished group are venture capital firms Promus Ventures, Founder Collective, Proof Ventures, and several notable angel backers.

About Seamless Toy Company

Seamless Toy Company was founded by former Apple employee, Michael Rosenblatt in 2012 with a mission to enable kids to build to their imaginations. Its first product is ATOMS, a rapidly expanding collection of smart building blocks that allow kids to add interactive functionality to their creations, and existing toys. Seamless Toy Company has assembled an all-star crew of 20 and growing, with team members recruited from Apple, Samsung, Tesla Motors, Add This, The Harvard School of Education, and The MIT Media Lab. Seamless is based in Boulder, CO.

Connect with us:
www.facebook.com/atoms-express
www.twitter.com/atoms_express
www.myatoms.com

INK Public Relations
Rachael Genson, 512-382-8986
rachael@ink-pr.com


© Business Wire 2013
React to this article
Latest news
Date Title
01:54a MANCHESTER UNITED : Brady's right for left-back
01:54a Amal backs hacks
01:54a MANCHESTER UNITED : Garry has head start for swans
01:54a COWELL : 1D split risked heartbreak
01:54a MANCHESTER UNITED : LVG AND THE OF THE AXED CURIOUS CASE GOALKEEPERS ; BARCLAYS PREMIER LEAGUE: SWANSEA CITY v MANCHESTER UNITED LIBERTY STADIUM KICK-OFF 4pm De Gea...
01:54a MANCHESTER UNITED : Schweinsteiger paying a binder ; exclusive
01:53a Amal's a hot shot
01:51a NAT WEST B PRF NON CUM $ PRF SER'B'US$25 : Scraping the barrel
01:51a MANCHESTER UNITED : ROMERO'S GOT HIS KNOCKERS! ; SWANSEA CITY v MANCHESTER UNITED Sergio will fight for No.1 spot... with the missus right behind him
01:51a MCDONALD : Big mac & highs ; fast food delivery firm offers class a drugs exclusive
Latest news
Advertisement
Hot News 
OPPORTUNITY INVEST MGMT : 28 augustus 2015 - PRESS RELEASE: Announcement OIM 28 August 2015
MOLYCORP : Massive Mojave mine Molycorp to close, taking nearly 500 jobs
CHALLENGER ACQUISITIONS : Says It Is Focused On Integrating Starneth
MAVEN INCOME & GROWTH VCT : 4 Net Asset Value Total Return Rises
EUROCONSULT : 1,400 Satellites Projected to Launch Over Next Decade
Most Read News
08/29 NINTENDO NEWS : Xenoblade Chronicles X Special Edition Launches on Dec. 4
01:06a NIOC NATIONAL IRANIAN OIL : UKs Oil and Gas Giant Expresses Readiness to Return to Iran
01:05a Scott Dunn announce AED 3 million refurbishment of Chalet Eagle's Nest
08/29 GENERAL MOTORS : Pontiac Grand Prix Engines Acquired for Retail Sale at PreownedEngines.com
08/29 AUDI : VW shelves Phaeton update to improve profits
Most recommended articles
12:55a China is growing at 'reasonable' pace despite pressures - Premier Li
08/29 Despite raids, Macau pawn shops still help flout currency rules
08/29 Regulator in Canada's Alberta shuts in 95 Nexen pipelines over 'noncompliance'
08/29 Half of UK manufacturers worried by China, some review plans - EEF
08/29 Tycoon to the rescue as cheaper China floods Vietnam's economy