Kickstarter and Venture Backed Smart Building Blocks Help Kids Build
to Their Imaginations
Right in time for holiday gift giving, Seamless Toy Company announced
today that ATOMS,
the smart building blocks that captured the imagination of Kickstarter
backers and kids around the world, are now commercially available at www.myatoms.com.
Seamless also announced an impressive list of seed investors.
ATOMS are smart building blocks that help kids build beyond their imagination. ATOMS come in kits - like Bunsen here - and individually. (Photo: Business Wire)
With ATOMS, kids can make a bashful talking pet monster that loves
hiding under tables, or they can make their sister's stuffed cat "meow"
by waving a magic wand. ATOMS enables kids to create things as fast as
they can imagine them.
"We created ATOMS to narrow the gap between what kids can dream up and
what they can make," said Michael Rosenblatt, founder, Seamless Toy
Company. "From our Kickstarter backers to the kids and parents we've met
all over the country this year, we've heard over and over again that
ATOMS fills a hole in the market. Kids want to build things that really
work, and there have not been a lot of options - until ATOMS."
Kids as young as 6 can master ATOMS within minutes of opening the box,
requiring little, if any, parental oversight. ATOMS come in starter sets
that contain everything kids need to build monsters, magic wands, and
robots; and the ATOMS themselves are also designed to integrate with
LEGOs, Barbies, and action figures, giving old toys new lives that grow
with a child's imagination. ATOMS are durably enclosed with no exposed
elements, have no magnets, and come at a cost lower than other
interactive building toys on the market.
Seamless is also introducing an ATOMS iOS App that will be available
later this month, which enables kids to build beyond by adding
virtual ATOMS on their Bluetooth-enabled Apple iPad, iPod, or iPhone.
Screen-based ATOMS can be used to control real ATOMS from across the
room (excellent for pranking a big brother), and alternatively, real
ATOMS can be used via the same Bluetooth link to remotely control
features on their iOS device such as the camera and music player.
Beginning today, the company is taking new orders via its website [www.myatoms.com].
The company will produce a limited number of sets for holiday delivery,
available on a first-come, first-served basis, with production expanding
QUARKS Sets: Use ATOMS and included parts to make Furby-sized
monsters that talk, react to light, move around, and are controlled by
your iOS device. Quarks sets range from $79.99 to $119.99.
ATOMagic Sets: Bring new adventures to kid-scale play by using
ATOMS and included parts to build magic wands that beam across the
room to activate ATOMS creations. You can also use sound effects and
the Popper ATOM to play pranks on siblings. ATOMagic Sets range from
$49.99 to $119.99.
Individual ATOMS: Buy any ATOM individually to expand your
collection, or build from scratch. Most individual ATOMS are under $10.
Seamless Toy Company, the company behind ATOMS, also announced today an
impressive group of financial backers. Individual partners at the
private equity fund Elevation Partners have played a large role in the
company's $2.6M seed round. Those investors include former Apple
Software CTO Avie Tevanian, former Apple CFO Fred Anderson, and Bono.
Joining this distinguished group are venture capital firms Promus
Ventures, Founder Collective, Proof Ventures, and several notable angel
About Seamless Toy Company
Seamless Toy Company was founded by former Apple employee, Michael
Rosenblatt in 2012 with a mission to enable kids to build to their
imaginations. Its first product is ATOMS, a rapidly expanding collection
of smart building blocks that allow kids to add interactive
functionality to their creations, and existing toys. Seamless Toy
Company has assembled an all-star crew of 20 and growing, with team
members recruited from Apple, Samsung, Tesla Motors, Add This, The
Harvard School of Education, and The MIT Media Lab. Seamless is based in
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INK Public Relations
Rachael Genson, 512-382-8986