Manchester Memorial Hospital Wins Thoroughbred Awards for Excellence in Health Care Marketing and Public Relations
The hospital's marketing team took home two Thoroughbred Awards and four Certificates of Merit.
11/10/2017 | By Tina Couch
Manchester Memorial Hospital's (MMH) marketing department was recently honored with two Thoroughbred Awards and four Certificates of Merit from the Kentucky Society of Healthcare Public Relations and Marketing (KSHPRM). This year's awards ceremony was held in conjunction with the KSHPRM Fall Conference at the Mary J. Boone Center, University of Kentucky. This is the fourth year in a row that MMH has won big at the KSHPRM Awards.
Thoroughbred Awards honor and recognize excellent work throughout the commonwealth in the areas of health care marketing and public relations. Organizations are eligible to submit entries in 34 categories ranging from print and television advertising to websites and campaigns. All entries are sent to a sister society in another state for judging.
This year, KSHPRM Thoroughbred Awards received 83 entries, which were judged by the Georgia Society for Healthcare Public Relations and Marketing. Out of the 24 Thoroughbred Awards given, MMH received 2 of them for the Men's Health Month and Women's Health Month radio campaigns. MMH also received four Certificates of Merit for the Lifelines - Legacy issue (internal publication), Gallup & Service Awards (events), the Summer Fitness Program (outdoor/billboard) and the Mission sheets (special purpose publication).
Hurriyat Ghayyur, director of marketing for MMH was also the chairperson for the awards event. 'It was my pleasure and an honor to be asked to serve as the chairperson for the Thoroughbred Awards this year,' said Ghayyur. 'To be recognized and awarded for your work from amongst some great statewide campaigns is indeed encouraging and gratifying.'
Adventist Health System Sunbelt Healthcare Corporation published this content on 10 November 2017 and is solely responsible for the information contained herein.
Distributed by Public, unedited and unaltered, on 10 November 2017 21:43:03 UTC.