By a News Reporter-Staff News Editor at Marketing Weekly News -- In its first year recognizing top business-to-business marketing agencies, Advertising Age named Slack and Company along with gyro New York and Doremus New York as three runners up to its choice of Ogilvy & Mather North America as its 2014 B2B Agency of the Year.
Slack and Company was the only non-New York-based b2b marketing agency to earn Ad Age's accolades, and it registered the greatest year-over-year growth of the four decorated b2b agencies, posting gross revenue growth of 22.9% in 2013.
Such honors are not new to Slack and Company. The agency, which celebrated 25 years in business in mid-2013, has been named a b2b agency of the year a number of times over the past 20 years by the Crain Communications sibling BtoB magazine as well as the Business Marketing Association.
"To be ranked just behind Ogilvy & Mather, one of the most honored and storied agencies in advertising history, is a tremendous honor for our company," said Gary Slack, chairman and chief experience officer. "We are thrilled that, in honoring us, Ad Age looked outside of the confines of New York to recognize Chicago's growing stature in the world of b2b marketing."
In generating 22.9% growth in 2013, Slack and Company added 13 new clients to its client roster, including GE Corporate and four GE business units. Other client wins included Cascades Tissue Group, Case New Holland Construction Equipment, Celsis International, ConvExx, Elevance Renewable Sciences, Institute of Food Technologists, Navman Wireless and Tenneco. About Slack and Company Founded in 1988, Slack and Company is one of the world's first integrated marketing communications (IMC) agencies and one of the very few that works exclusively with business-to-business marketers. The company works principally with change agents and disruptors to build strong business brands and generate profitable demand for their products, services and ideas. The agency is a charter member of the Worldwide Partners (WPI) B2B Network, the world's largest network of independent agencies that specialize in b2b marketing or offer it as an area of practice. The agency also is an actively involved with the Institute for the Study of Business Markets and the Business Marketing Association, where its CEO, Gary Slack, serves as vice president of professional development and organizes BMA's and the b2b marketing profession's annual global b2b marketing conference.
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