Member access

4-Traders Homepage  >  News

News

Latest NewsCompaniesMarketsEconomy & ForexCommoditiesHot NewsMost Read NewsRecomm.Business LeadersVideosCalendar 

Advertising Age® Names Slack and Company a Runner-Up to Ogilvy & Mather North America as 2014 B2B Agency of the Year

02/27/2014 | 11:07am US/Eastern
Recommend:
0

By a News Reporter-Staff News Editor at Marketing Weekly News -- In its first year recognizing top business-to-business marketing agencies, Advertising Age named Slack and Company along with gyro New York and Doremus New York as three runners up to its choice of Ogilvy & Mather North America as its 2014 B2B Agency of the Year.

Slack and Company was the only non-New York-based b2b marketing agency to earn Ad Age's accolades, and it registered the greatest year-over-year growth of the four decorated b2b agencies, posting gross revenue growth of 22.9% in 2013.

Such honors are not new to Slack and Company. The agency, which celebrated 25 years in business in mid-2013, has been named a b2b agency of the year a number of times over the past 20 years by the Crain Communications sibling BtoB magazine as well as the Business Marketing Association.

"To be ranked just behind Ogilvy & Mather, one of the most honored and storied agencies in advertising history, is a tremendous honor for our company," said Gary Slack, chairman and chief experience officer. "We are thrilled that, in honoring us, Ad Age looked outside of the confines of New York to recognize Chicago's growing stature in the world of b2b marketing."

In generating 22.9% growth in 2013, Slack and Company added 13 new clients to its client roster, including GE Corporate and four GE business units. Other client wins included Cascades Tissue Group, Case New Holland Construction Equipment, Celsis International, ConvExx, Elevance Renewable Sciences, Institute of Food Technologists, Navman Wireless and Tenneco. About Slack and Company Founded in 1988, Slack and Company is one of the world's first integrated marketing communications (IMC) agencies and one of the very few that works exclusively with business-to-business marketers. The company works principally with change agents and disruptors to build strong business brands and generate profitable demand for their products, services and ideas. The agency is a charter member of the Worldwide Partners (WPI) B2B Network, the world's largest network of independent agencies that specialize in b2b marketing or offer it as an area of practice. The agency also is an actively involved with the Institute for the Study of Business Markets and the Business Marketing Association, where its CEO, Gary Slack, serves as vice president of professional development and organizes BMA's and the b2b marketing profession's annual global b2b marketing conference.

Connect with us on Twitter, Facebook and LinkedIn.

Keywords for this news article include: Marketing, Advertising, Slack and Company.

Our reports deliver fact-based news of research and discoveries from around the world. Copyright 2014, NewsRx LLC

(c) 2014 Marketing Weekly News via VerticalNews.com

Recommend :
0
React to this article
Latest news
Date Title
<1m ago CashGuard hires new Country Manager for Germany
<1m ago SSAB : appoints Maria Långberg as President of Merox AB, also assuming responsibility for the Group's sustainability work
<1m ago UNITED MICROELECTRONICS : UMC Joins Fujitsu’s New Foundry Company
<1m ago TELEKOM MALAYSIA BERHAD : Scheduled system maintenance - 29 aug 2014
<1m ago OLAM : PATMI up 67.8% to S$608.5 Million for FY2014
<1m ago TOUR EIFFEL : SMABTP's Offer: result and reopening
<1m ago OSRAM LICHT : plant celebrates 100,000,000 xenon lamps in Berlin
<1m ago MITSUBISHI HEAVY INDUSTR : Aero Engine Company: Mitsubishi Heavy Industries Aero Engines, Ltd. (MHI IHI and DBJ Conclude Three way Agreement On Investments into New Commercial Aero Engine )
<1m ago IHI : MHI, IHI and DBJ Conclude Three-way Agreement On Investments into New Commercial Aero Engine Company Mitsubishi Heavy Industries Aero Engines, Ltd.
<1m ago BANK OF CHINA : BOC: NPL Ratio at 1.02%, Lower Than the Industry Average
Latest news
Advertisement
Hot News 
ADL PARTNER : 08/28/2014 - ADLPartner: EARNINGS GROWTH FOR THE FIRST HALF OF 2014
REALDOLMEN : First quarter 2014-2015 trading update
PAN AFRICAN RESOURCES : Trading Statement & Dividend Guidance
BALOISE : Sale of Basler Austria completed
BWIN PARTY DIGITAL ENTERTAINMENT : 2014 Half Year Dividend
Most Read News
1d ago CARTER : Announces Participation at the Goldman Sachs Global Retailing Conference
1d ago UR ENERGY : Completes Technical Report on Shirley Basin Uranium Project
1d ago VIRGIN AUSTRALIA : annual net loss triples, forgoes guidance
1d ago WELLS FARGO : CEO Shares Company Role in Community and Environment
1d ago ROYAL GOLD USA : Announces Fourth Quarter Dividend
Most recommended articles
2m ago Tesco slashes profit forecast and dividend as trading slumps
3m ago Strong margins boost laundry firm Berendsen's profit
6m ago UK regulator proposes 5 percent cut in water bills by 2020
7m agoDJGerman July Retail Sales Post Largest Decline in Since 2012
9m ago State fund says MAS' contracts could be amended by parliament
Dynamic quotes  
ON
| OFF