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Ahalogy : Launches Liftwords™ for Pinterest

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08/27/2015 | 04:16pm CEST

New content optimization technology makes it simpler for marketers to achieve Pinterest results

Ahalogy, an official Pinterest Marketing Developer Partner, has launched Liftwords™ - a unique new technology that allows marketers to further optimize their content on Pinterest by leveraging specific, proven keywords to drive the most performance on Pinterest. Ahalogy Liftwords suggests keywords in real-time—as marketers Pin content—based on Ahalogy’s proprietary content and trend data.

This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20150827005617/en/

Screenshot displaying Pinterest marketer Ahalogy's content optimizing Liftwords (TM) on the right.

Screenshot displaying Pinterest marketer Ahalogy's content optimizing Liftwords (TM) on the right.

“Pinterest is more about discovery and search, unlike traditional social media,” said Ahalogy Co-founder and President Bob Gilbreath. “Pinterest’s capability to drive a brand’s overall digital and content strategy, across platforms like Facebook, Twitter and others, is what many marketers find attractive. As more consumers look to Pinterest for inspiring—and shoppable—ideas, smart marketers are increasingly understanding the power of meaningful content. We built Liftwords because we know Pin descriptions and keywords are core elements to great content. When optimally Pinned, great brand content will be shared more, last longer, and have a significant earned media effect on Pinterest.

Liftwords are populated by Pin’s source content as well as the analyzed past performance of millions of Pins and Repins from Ahalogy’s Content Network, which is comprised of more than 1,500+ of Pinterest’s top content creators. For example, a food brand creating a Pin for a sweet or savory recipe might see suggestions to include words like “healthy”, “kitchen”, and even “desserts” to their Pin description (see screenshot).

PepsiCo's Quaker Oats, working with social agency VaynerMedia, was one of the first Ahalogy clients to leverage Liftwords. According to Jessi Odenbach, Quaker’s Social Media Lead: “We attribute our success on Pinterest to our pinning strategy with Ahalogy, which has allowed us to engage with our audience through relevant content — finding the sweet spot between frequency and relevance. To win on Pinterest you have to be “always on” - always learning about what content resonates with your target, and how. Ahalogy’s unique Pinterest marketing solution helps us do that.”

"We certainly have keywords in mind," said Maribel Lara, VaynerMedia’s Quaker account director. “Liftwords also makes recommendations for things we wouldn't have thought of, often around seasonality. [It] has proved useful in supplementing what we know about keywords that work in search and social media."

Ahalogy Liftwords are based on the performance of Pins published every day by Ahalogy’s Content Network, which is made up of thousands of independent content creators who have licensed more than 600,000 images and articles. By understanding Pinterest Pin performance, as well as anonymized post-click activity, Ahalogy has a unique understanding of what and when content is performing across top Pinterest categories where consumers are planning for future events: recipes, fashion and beauty looks, DIY/crafts, family activities, vacations, and fitness.

“We know [Pinterest] is the right place to be for Quaker. We're seeing wins on the engagement side,” said Quaker’s digital lead Elena Parlatore. “We consider it an always-on channel, which is different than other digital channels. So this is one we're committing to much more long term, like search or a website. We're putting a larger investment behind it, because we know it will live on."

About Ahalogy:

Ahalogy is the Marketer's Solution for Pinterest. As an official Pinterest Marketing Developer Partner, Ahalogy’s optimization technology, licensed content, and focused expertise helps brands Source, Optimize, and Scale content for success on the platform. We work with many of the world’s top brands and content creators to deliver meaningful marketing on Pinterest. Ahalogy is headquartered in Cincinnati, OH, the global capital of brand marketing, with additional offices in New York, Chicago, Stuttgart, Los Angeles, San Francisco. Visit Ahalogy.com/Research for more of our latest Pinterest insights and trends.


© Business Wire 2015
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