New content optimization technology makes it simpler for marketers to
achieve Pinterest results
Ahalogy, an official Pinterest Marketing Developer Partner, has launched
Liftwords™ - a unique new technology that allows marketers to further
optimize their content on Pinterest by leveraging specific, proven
keywords to drive the most performance on Pinterest. Ahalogy Liftwords
suggests keywords in real-time—as marketers Pin content—based on
Ahalogy’s proprietary content and trend data.
This Smart News Release features multimedia. View the full release here:
Screenshot displaying Pinterest marketer Ahalogy's content optimizing Liftwords (TM) on the right.
“Pinterest is more about discovery and search, unlike traditional social
media,” said Ahalogy Co-founder and President Bob Gilbreath.
“Pinterest’s capability to drive a brand’s overall digital and content
strategy, across platforms like Facebook, Twitter and others, is what
many marketers find attractive. As more consumers look to Pinterest for
inspiring—and shoppable—ideas, smart marketers are increasingly
understanding the power of meaningful content. We built Liftwords
because we know Pin descriptions and keywords are core elements to great
content. When optimally Pinned, great brand content will be shared more,
last longer, and have a significant earned media effect on Pinterest.
Liftwords are populated by Pin’s source content as well as the analyzed
past performance of millions of Pins and Repins from Ahalogy’s Content
Network, which is comprised of more than 1,500+ of Pinterest’s top
content creators. For example, a food brand creating a Pin for a sweet
or savory recipe might see suggestions to include words like “healthy”,
“kitchen”, and even “desserts” to their Pin description (see screenshot).
PepsiCo's Quaker Oats, working with social agency VaynerMedia, was one
of the first Ahalogy clients to leverage Liftwords. According to Jessi
Odenbach, Quaker’s Social Media Lead: “We attribute our success on
Pinterest to our pinning strategy with Ahalogy, which has allowed us to
engage with our audience through relevant content — finding the sweet
spot between frequency and relevance. To win on Pinterest you have to be
“always on” - always learning about what content resonates with your
target, and how. Ahalogy’s unique Pinterest marketing solution helps us
"We certainly have keywords in mind," said Maribel Lara, VaynerMedia’s
Quaker account director. “Liftwords also makes recommendations for
things we wouldn't have thought of, often around seasonality. [It] has
proved useful in supplementing what we know about keywords that work in
search and social media."
Ahalogy Liftwords are based on the performance of Pins published every
day by Ahalogy’s Content Network, which is made up of thousands of
independent content creators who have licensed more than 600,000 images
and articles. By understanding Pinterest Pin performance, as well as
anonymized post-click activity, Ahalogy has a unique understanding of
what and when content is performing across top Pinterest categories
where consumers are planning for future events: recipes, fashion and
beauty looks, DIY/crafts, family activities, vacations, and fitness.
“We know [Pinterest] is the right place to be for Quaker. We're seeing
wins on the engagement side,” said Quaker’s digital lead Elena
Parlatore. “We consider it an always-on channel, which is different than
other digital channels. So this is one we're committing to much more
long term, like search or a website. We're putting a larger investment
behind it, because we know it will live on."
Ahalogy is the Marketer's Solution for Pinterest. As an official
Pinterest Marketing Developer Partner, Ahalogy’s optimization
technology, licensed content, and focused expertise helps brands Source,
Optimize, and Scale content for success on the platform. We work with
many of the world’s top brands and content creators to deliver
meaningful marketing on Pinterest. Ahalogy is headquartered in
Cincinnati, OH, the global capital of brand marketing, with additional
offices in New York, Chicago, Stuttgart, Los Angeles, San Francisco.
for more of our latest Pinterest insights and trends.
View source version on businesswire.com: http://www.businesswire.com/news/home/20150827005617/en/